Note: This was originally published as the daily newsletter at the Columbia Journalism Review, where I am the chief digital writer
As Trump and his supporters in the White House pursue a series of increasingly desperate rear-guard maneuvers aimed at overturning the election results, there are reports that the soon-to-be former president is planning to launch his own media venture. Mike Allen of Axios wrote in his newsletter on Thursday that Trump “has told friends he wants to start a digital media company to clobber Fox News and undermine the conservative-friendly network.” According to Allen, a source with detailed knowledge of Trump’s plans said that he “plans to wreck Fox, no doubt about it.” Trump was apparently livid that Fox News was the first major network to call the state of Arizona for Joe Biden on election night, and has been berating the network both privately and publicly ever since. Vanity Fair reported that Trump called News Corp. founder Rupert Murdoch to scream at him after the network said Biden won Arizona, and demanded the network retract its prediction, but Murdoch refused.
In a recent piece for the Los Angeles Times, writer Stephen Battaglio argued that the odds of Trump launching and being successful with a competitor for Fox News are extremely slim. Even with Trump behind it, introducing a new cable network right now “would be a difficult climb in the current TV landscape, where consumers have shifted away from pay TV subscriptions,” Battaglio wrote. “As the universe of traditional pay TV customers slowly but steadily diminishes, getting operators to pay a license fee to carry a new channel would be a major challenge.” However, Allen said that his sources say Trump is planning a digital-only channel that would stream online rather than being carried on cable networks. Trump would likely charge a monthly fee to his fans, those sources said, and would aim to either take away viewers from or replace Fox Nation, the $5.99-a-month streaming digital offering owned by Fox News.
Among the other details that Allen’s sources shared with the Axios writer were that Trump is planning to use the mailing and cellphone lists that he has accumulated (and paid for) during his election campaigns, which would theoretically provide a rich source of potential leads for marketing messages for this new digital offering. However, at least one legal expert says that doing this could actually be illegal, since it’s against campaign finance laws to take data that was originally generated and owned by a campaign and use it for personal purposes. “This is one of the few portions of the campaign finance laws that are routinely prosecuted criminally,” lawyer Marc Elias said. Of course, as more than one person noted in their responses to this observation, Trump has repeatedly breached these kinds of ethical rules already, both before and during his presidency, so it’s difficult to see why he would stop now.
Continue reading “Is Donald Trump planning his own Fox-style news channel?”







