Here’s why Coca-Cola decided to take the cocaine out

From JSTOR Daily: “Coke was the brainchild of Dr. John Stith Pemberton, who was injured while fighting for the Confederacy and then became addicted to the morphine prescribed for pain relief. Living in Atlanta after the war, the physician tried the new wonder drug cocaine and found it cured his morphine problem. In 1884, Pemberton began selling cocaine-laced wine. After Atlanta passed a temperance law the next year, he switched gears and started producing a soft drink named for its two key medicinal ingredients—coca leaf and the caffeine-containing African kola nut. But within just a decade, public attitudes regarding cocaine changed dramatically. Black laborers in the New Orleans area began using cocaine, and it became a popular recreational drug in Black neighborhoods. Medical journals warned of the “Negro cocaine menace,” and newspapers claimed that the drug caused Black men to commit crimes.”

The incredible saga of the lost Antarctic Volkswagen Beetles

From Jalopnik: “Normally, when planning an expedition to Antarctica, you might look for a beefy vehicle for wandering the great wasteland of snow and ice. Something like the building-size Antarctic Snow Cruiser, or the tough Soviet-made Kharkovchanka. You’d probably overlook, say, a 1960s Volkswagen Beetle. Rookie mistake! You’re going to end up like Australian explorer Douglas Mawson overlooking the hard-working People’s Car little car like that. Through a wonderful combination of timing, science and marketing, several Volkswagens made their way to Antarctica via Australian researchers in the 1960s. And, as it turns out, the humble little Beetle was damn useful for getting around. The first VW to end up in the Antarctic was stock, with just basic winterization thrown in to handle the incredible temperatures in the Antarctic. Volkswagen worked directly with Antarctic researchers to develop a better, more resilient vehicle for use around the base, which would arrive the very next year.”

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A Congressional hearing and weaponized uncertainty

UNITED STATES – JUNE 3: Rep. Marjorie Taylor Greene, R-Ga., questions Anthony Fauci, former director of the National Institute of Allergy and Infectious Diseases, during the House Oversight and Accountability Subcommittee on Coronavirus Pandemic hearing titled “A Hearing with Dr. Anthony Fauci,” in Rayburn building on Monday, June 3, 2024. (Tom Williams/CQ Roll Call via AP Images)

Even before the World Health Organization declared COVID-19 a public health emergency of international concern in January 2020, there were debates as to where—and how—the virus originated. Some cited the emergence of the earliest COVID cases in or around Wuhan, in China, as evidence of what came to be known as the “lab-leak” theory of the disease’s origin, since scientists had studied coronaviruses similar to the one that caused COVID at an institute in the city. However, most scientists—at least in the initial stages of the pandemic—argued that COVID likely emerged in a manner similar to other diseases caused by coronaviruses: as a result of interspecies transmission, specifically at a so-called “wet” market in Wuhan, where live bats and other animals were sold.

That didn’t stop members of the Trump administration promoting the idea of a lab leak, which conveniently allowed the White House to shift blame for COVID to the Chinese government. As the virus continued to spread, so did various versions of the theory. In February 2021, Facebook finally announced that it would remove any posts suggesting that the COVID virus was “man-made or manufactured,” and said that it reserved the right to permanently remove any accounts or pages that repeatedly shared such claims. The ban, however, only lasted until May of the same year, when Meta, Facebook’s parent company, said that it would no longer remove such claims, citing what it called  “ongoing investigations” into the virus’s origins.

Meta’s ban of the lab-leak theory and subsequent reversal were quickly incorporated into a conservative worldview in which so-called authorities on COVID were inherently untrustworthy. As my colleague Jon Allsop pointed out at the time, a wave of commentators (often, though by no means always, on the right) argued that the media had failed in its duty to report accurately on COVID’s origins, claiming that many journalists had inappropriately discounted the lab-leak argument as a racist conspiracy theory when in fact the science wasn’t yet settled. (Matthew Yglesias described it as a “genuinely catastrophic media fuckup” and “a huge fiasco.”) As Allsop noted, however, the wave of commentary was not based on any new smoking gun proving that COVID had come from a lab. And so the debate over its origins continued.

Note: This was originally published as the daily newsletter for the Columbia Journalism Review, where I am the chief digital writer

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Why did Tom Lehrer swap worldwide fame for obscurity?

From The Guardian: “There was Poisoning Pigeons in the Park, all about the joys of spring, and as darkly funny as its title suggests. There was the American football song Fight Fiercely, Harvard, which seemed to make cruel mock of those cold, dreary afternoons I was forced to spend watching my school play rugby. I didn’t know then that Lehrer had started out by paying to have his own record cut because the record companies were shocked by his songs, and selling the LP to fellow students at Harvard. At that time, Lehrer’s principal accomplishment was that he was a mathematics prodigy who had entered Harvard aged 15, in 1943, taken a first class degree aged 18 and a master’s a year later. But in 1960, the year after I discovered him, Lehrer stopped writing and performing. He has spent the rest of his life as an obscure mathematics lecturer.”

The Renaissance painter Caravaggio died while on the run from a murder charge

Caravaggio Was the Other Michelangelo of the Renaissance | The National  Endowment for the Humanities

From the New Statesman: “In May 1606, Caravaggio’s rackety life caught up with him. He already had a long list of misdemeanours against his name. He had been twice arrested for carrying a sword without a permit; put on trial by the Roman authorities for writing scurrilous verses about a rival, Giovanni Baglione (or “Johnny Bollocks” according to the poems); arrested for assault, in one incident being injured himself (his testimony to the police survives: “I wounded myself with my own sword when I fell down these stairs. I don’t know where it was and there was no one else there”); arrested again for smashing a plate of artichokes in the face of a waiter; for throwing stones and abusing a constable (telling him he could “stick [his sword] up his arse”); and for smearing excrement on the house of the landlady who had had his belongings seized in payment of missed rent. There were more incidents, all meticulously recorded in the Roman archives.”

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The Beatles tried to make a LOTR movie but Tolkien said no

From the BBC: “In 1968, author JRR Tolkien refused The Beatles permission to make a film version of his fantasy epic The Lord of The Rings. “What I understand is that Denis O’Dell, who was their Apple film producer, who produced The Magic Christian, had the idea of doing Lord of The Rings,” director Peter Jackson said. “When they went to Rishikesh and stayed in India, it was about three months with the Maharishi at the beginning of 1968, he sent the books to The Beatles. I expect because there are three, he sent one book to each of the Beatles. I don’t think Ringo got one, but John, Paul and George each got one Lord of The Rings book to read in India. And they got excited about it. Ultimately, they couldn’t get the rights from Tolkien, because he didn’t like the idea of a pop group doing his story. So it got nixed by him. They tried to do it. There’s no doubt about it.”

Arthur Conan Doyle’s brother-in-law created a gentleman burglar named Raffles

Collier's illustration for E. W. Hornung's Raffles short story "Out of Paradise" by J. C. Leyendecker, 1904

From JSTOR Daily: “Sherlock Holmes captured the hearts of people around the world by solving crimes in the early 1900s. But less remembered is a fictional contemporary who was equally beloved for cleverly committing crimes: a gentleman burglar named Arthur J. Raffles, invented by Sir Arthur Conan Doyle’s brother-in-law, Earnest William Hornung. In twenty-five stories, plus one novel, written between 1898 and 1909, Raffles spent his days as a cricketing master and gentleman of leisure and his nights gleefully stealing from his fellow London elites, accompanied by his sidekick Bunny Manders. Some critics recoiled at presenting young readers with stories in which, as one put it, “one’s notions of right and wrong are turned topsy-turvy.” But Moss writes that they played to a widespread questioning of social hierarchies in the 1880s and ’90s.

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The Vatican’s secret role in the science of in-vitro fertilization

From Vanity Fair: “On a spring day in Rome in 1957, 30-year-old Bruno Lunenfeld gave one hell of a presentation. For four years he had been developing a therapy that would induce ovulation in women struggling with infertility. What he needed now was the support of the Istituto Farmacologico Serono, whose staff scientist had been working on a similar endeavor. The men listened politely, but at the end of the presentation they told him, with regret, that they couldn’t help. It seemed unlikely, for instance, that Serono would be able to procure the vast quantities of one specific essential substance without which the drug couldn’t be made. Lunenfeld left, but then a member of the board approached him with an idea. In the end, over a hundred post-menopausal nuns provided 30,000 liters of their urine, and that was enough to make 9,000 vials of 75 units, which in turn was sufficient for 450 ovulation induction cycles.”

The Webster Apartments: One of Manhattan’s last women-only boarding houses

From the Paris Review: “I am greeted by the same sight that greeted tens of thousands of young women before me, the same sight that greeted a younger self when my cab from JFK pulled up a decade ago, that greeted the department store girls arriving in the city with their belongings in trunks a century before that, and all the residents between and since: a red-brick facade towering over West Thirty-Fourth Street, its name proudly chiseled into stone, “The Webster Apartments.” Charles Webster was the cousin of Rowland Macy and head of Macy’s department store. Upon Webster’s death in 1916, he left one-third of his wealth to build and maintain a hotel for single working women in Manhattan’s retail district—somewhere the Macy’s shop clerks could lay their heads. Rent would be kept low enough for their meager earnings, with the apartments not run for profit. And so the Webster’s doors opened in November 1923.”

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The tiny European country that ran on cocaine and yoga

From Terra Nullius: “On the 12th September 1919, Gabriele D’Annunzio proclaimed that he had annexed the city of Fiume to the Kingdom of Italy as the “Regency of Carnaro” – of which he was the Regent. The Italian government was thoroughly unimpressed and refused to recognise their newest purported land, demanding the plotters give up. Instead, D’Annunzio took matters into his own hands and set up a government. The citizens of Fiume quickly found themselves in the midst of one of the 20th Century’s strangest experiments: D’Annunzio instituted a constitution that saw the country divided into nine corporations to represent key planks of industry like seafarers, lawyers, and farmers. There was a 10th corporation that represented those who D’Annunzio called the “Supermen” and was reserved largely for him and his fellow poets.”

(Editor’s Note: I included the wrong link for a story yesterday about how Jingle Bells was originally a drinking song written by a notorious jerk. If you really wanted to read that one, it is here.)

When a 19-year-old Who fan was pulled from the crowd to fill in for drummer Keith Moon

From The Louder: “In November of 1973, 19-year-old Mike Halpin and a friend travelled from their hometown of Monterey for the Who’s show at the San Francisco Cow Palace. As soon as the concert began, Halpin noticed something was amiss with drummer Keith Moon: A few minutes into Won’t Get Fooled Again he ground to a halt, like a clockwork toy whose battery had just run out. And then he fell backwards, and had to be dragged offstage. When Pete Townshend half-jokingly asked the crowd whether there was a drummer in the house, Halpin’s friend pushed him forward. Halpin claimed the last thing he remembered was swallowing a shot of brandy and being introduced to the crowd by Roger Daltrey. However, video evidence shows Scott acquitted himself well. Halpin went on to get married, manage a rock club, play in several groups and become composer-in-residence at the Headlands Centre For The Arts in Sausalito.”

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How Lizzie Borden managed to get away with murder

From the Smithsonian: “The Lizzie Borden murder case is one of the most famous in American criminal history. New England’s major crime of the Gilded Age, its barbarity captivated the national press. And the suspected killer was immortalized by an eerie rhyme: Lizzie Borden took an ax and gave her mother forty whacks. When she saw what she had done, She gave her father forty-one. The rhyme is not quite correct: the female victim was Borden’s stepmother, and the weapon wasn’t an ax, but rather a hatchet. Also, the killer struck the victims around half as many times as stated in the rhyme—19 blows rained down on 64-year-old Abby Borden, and 10 or 11 rendered the face of Lizzie Borden’s 69-year-old father, Andrew Borden, unrecognizable.” Fall River was rocked not only by the sheer brutality of the crime but also by the identity of its victims.”

Before Harry Potter’s sorting hat there was the Medieval Space Bonnet

Could the University of Edinburgh's Geneva Bonnet have inspired Harry Potter's Sorting Hat?

From Atlas Obscura: “On a grey and drizzly afternoon in the University of Edinburgh’s opulent graduation hall, J.K. Rowling waited to receive an honorary degree. But before the degree could be conferred, she had to take part in a long-standing tradition. University Principal Timothy O’Shea merrily explained that she, along with all graduating students, must step forward and be tapped on the head with an object he calls “the medieval space bonnet.” The University of Edinburgh’s Sorting Hat-style graduation ceremony has been in place for at least 150 years, in which time the bonnet has tapped the heads of over 100,000 graduates. But the round silk and cloth bonnet is rumored to be much older than that. Legend has it that the bonnet was made from a pair of trousers that belonged to 16th-century Scottish Reformation leader John Knox.”

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In 1976 a bus-load of children were kidnapped and buried alive

From the City of Chowchilla: “On July 15, 1976, a busload of children aged 5 to 14 and their school bus driver, Ed Ray were abducted on a country road in Madera County at about 4 p.m. on their way back from a swim outing. The bus was later found empty, covered with bamboo and brush in a drainage ditch west of town. The victims, 19 girls and seven boys, were driven around for 11 hours in two vans before being entombed in a moving van and buried in a Livermore rock quarry. After 16 hours underground in an 8-foot by 16-foot space, two of the older children and Ray were able to escape after digging themselves out with only their hands, cutting themselves along the way. Investigators dug up the van and learned it had been buried in the quarry in November 1975. The son of the quarry’s owner, Fred Newhall Woods IV, 24, was later arrested, along with his two friends, James Schoenfeld, 24, and his brother, Richard Schoenfeld, 22.”

Why are there so many different human blood types? Scientists aren’t quite sure

From The Smithsonian: “When you get a blood transfusion, doctors have to make sure a donor’s blood type is compatible with the recipient’s blood, otherwise the recipient can die. The ABO blood group, as the blood types are collectively known, are ancient. Humans and all other apes share this trait, inheriting these blood types from a common ancestor at least 20 million years ago and maybe even earlier. But why humans and apes have these blood types is still a scientific mystery. The “type” actually refers to the presence of a particular type of antigen sticking up from the surface of a red blood cell. The human body naturally makes antibodies that will attack certain types of red-blood-cell antigens. For example, people with type A blood make antibodies that attack B antigens; people with type B blood make antibodies that attack A antigens. So, type A people can’t donate their blood to type B people and vice versa.”

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Authorities say avoid wrestling armadillos due to leprosy risk

From The Economist: “Hansen’s disease, better known as leprosy, is a tropical malady that is rare in America. In 2020, just 159 cases were reported. Only 5% of people seem to be susceptible to infection. Because it is so rare, Americans seldom think about leprosy, and many clinicians have never seen it outside a textbook. This is starting to change. Nearly 17% of leprosy cases were in Florida in 2020, and over 80% of those were in central Florida, and this year the state has 16 cases. In the past, Americans with leprosy usually caught it while travelling to countries where it is more common, such as Brazil or India, or had been in close contact with people from such places. Armadillo wrestlers are also at risk—the nine-banded armadillo can carry the disease. This latest outbreak is unusual in that the patients are neither travelers nor armadillo wrestlers.”

Letters describe what life was like for a twenty-something in 18th century London

Letter

From The Smithsonian: “When Ben Browne was 27, he traded his small English town for the bustling streets of London to work as a law clerk. There, he led the typical life of a 20-something in a big city: His social life flourished, he fell in love and he was constantly stressed about money. The year was 1719. Some 65 letters that Browne sent to his father during this period are the focus of a new display at the historic Browne family home in Cumbria, England. In his letters, Browne described his new job training as a clerk to a lawyer, and complained about working long hours, copying legal documents from 8 a.m. to 8 p.m. In one letter, he expressed frustration with his father’s decision to apprentice him to his employer for five years, rather than a shorter training period. Browne wrote that he needed money to pay rent—and to purchase stockings, breeches, wigs and other items he deemed necessary for his life in London.”

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The Black ad executive who wrote Coke’s famous jingle

From Medium: “Songwriter, producer, and McCann Erickson executive Roquel “Billy” Davis, conceived and co-wrote “I’d Like To Buy the World A Coke” for that famous 1971 campaign. Davis’s biography is every inch as remarkable as the fictional Don Draper or any other character from Mad Men. Born in Detroit in 1932, he wrote songs in the 1950s for Jackie Wilson with his partner, Berry Gordy. Early in his career, Davis also worked with Chuck Berry, Bo Diddley, and other blues and rock pioneers on the Chess label. Later, Davis and Gordy started the Detroit R&B label Anna Records and recruited a teenaged Aretha Franklin, along with Mary Wilson, Smokey Robinson and the Miracles, and what became the Four Tops. As Gordy took more control over the growing company, Davis’s work was increasingly marginalized. He began to look elsewhere.”

If sound could travel through space, the sun would be as loud as a jet airplane

How the Sun Works | HowStuffWorks

From Reddit: “The Sun is immensely loud. The surface generates thousands to tens of thousands of watts of sound power for every square meter. That’s something like 10x to 100x the power flux through the speakers at a rock concert, or out the front of a police siren. Except the “speaker surface” in this case is the entire surface of the Sun, some 10,000 times larger than the surface area of Earth. Most of that sound energy just gets reflected right back down into the Sun, but some of it gets out into the solar chromosphere and corona. None of us (professional solar physicists) can be sure, yet, just how much of that sound energy gets out, but it’s most likely between about 30 and about 300 watts per square meter of surface, on average.”

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The plot to kidnap the Pope and take him to Liechtenstein

From the Swiss National Museum: “In the middle of the First World War, diplomats in Switzerland, Austria and the Vatican were trying to resolve the Roman question. The issue, as the representative of the Holy See in Bern wrote to the Ministry of Foreign Affairs in Austria in 1916, was “one of the most complicated seen in world politics for a considerable time”. After Italy conquered the Papal States in 1870 and incorporated the Vatican into the nation state of Italy, efforts were made to resolve the situation. The Principality of Liechtenstein came up among the proposals put forward: Rome and Vienna developed a particular interest in a secret plan, whereby the Principality would be offered to the pontiff. The rationale behind the idea was that the Pope would acquire ‘global sovereignty,’ facilitating negotiations with the Italian government.”

American hockey players start to develop a Canadian accent the longer they play

hockey player in yellow jersey front and center, surrounded by players in red jerseys, all on the ice

From Ars Technica: “University of Rochester linguist Andrew Bray started out studying the evolution of the trademark sports jargon used in hockey for his master’s thesis. For instance, a hockey arena is a “barn,” while the puck is a “biscuit.” When he would tell people about the project, however, they kept asking if he was trying to determine why American hockey players sound like “fake Canadians.” Intrigued, Bray decided to shift his research focus to find out if hockey players did indeed have distinctively Canadian speech patterns and, if so, why this might be the case. He discovered that US hockey players borrow certain aspects of the Canadian English accent. But they don’t follow the typical rules of pronunciation. “American hockey players are not trying to shift their speech to sound more Canadian,” Bray said. “They’re trying to sound more like a hockey player. That’s why it’s most evident in hockey-specific terms.”

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Google Maps shares a feature with this ancient video game

From Interconnected: “Thirty years ago, a company called Etak released the first commercially available computerized navigation system for automobiles. Spearheaded by an engineer named Stan Honey and bankrolled by Nolan Bushnell, the cofounder of Atari, the company’s Navigator was ahead of its time. Benj Edwards, a technology historian, discovered that the dart-shaped arrow that Etak used for location is the same arrow that Google Maps uses to show your current location. But Edwards’ research went even further back: He discovered that an engineer who worked in a nearby office had shown the team a vector-based video game called Asteroids, and Etak’s on-screen representation of the car in its naviation system wound up using a vector triangle almost identical to the ship from Asteroids. Google then adopted something very similar for the car in its next-generation car navigation system product.”

Why hearing “The Stars and Stripes Forever” sometimes made people run for the exits

Circus | Definition, History, Acts, & Facts | Britannica

From Now I Know: “Circuses, historically, haven’t been the safest form of entertainment. Wild animals, random pyrotechnics, people on tightropes, etc. A loose animal or a fire can not only put guests in harm’s way, but once customers begin to react, others may panic — and that’s a recipe for disaster. To combat this, circuses had to find a way to let everyone know that something was urgently wrong, without alerting the audience. Music became an easy solution. Circuses back then often had bands that regaled patrons with all sorts of tunes, and everyone could hear the band. At some point, the management of one of the circuses decided to use the band as an alert system — if the band played a previously specified tune, that was a signal to the circus personnel that something bad was happening. And the song they chose? “The Stars and Stripes Forever.” The idea of using “The Stars and Stripes Forever” as the so-called “Disaster March” spread throughout the circus industry.” 

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The sex strike that has shaken the ultra-Orthodox world

From The Cut: “Fifty miles northwest of New York City is a town built as a kind of experiment: an attempt to insulate a religious community from the vagaries of time and assimilation. There, the women serve Sabbath meals that would not be out of place in 19th-century Eastern Europe — gefilte fish, golden challah, buttery kokosh cake — and the men dress in black coats and long sidelocks. In that town, a girl grew up to be a woman, and she got married, and the marriage turned bad. For four years, 30-year-old Malky Gold Berkowitz has been fighting to be freed from her husband, Wolf Berkowitz, a man who she says has subjected her to extensive harassment and physical assault. Malky lives in Kiryas Joel, or the City of Joel, an ultra-Orthodox enclave whose strictures on women make it an outlier even among other ultra-Orthodox sects — a world within a world.”

The rocket scientist who invented the Super Soaker water gun in his spare time

Super Soaker-edit.jpg

From The Smithsonian: “You might think it doesn’t take a rocket scientist to invent a squirt gun like the Super Soaker. But Lonnie Johnson, the inventor who devised this hugely popular toy that can drench half the neighborhood with a single pull of the trigger, actually worked on the Galileo and Cassini satellite programs and at NASA’s Jet Propulsion Laboratory, where he helped develop the B2 stealth bomber. Johnson is a prodigious creator, holding more than 120 patents on a variety of products and processes, including designs for lithium batteries and electrochemical conversion systems, heat pumps and a ceramic proton-conducting electrolyte. But Johnson has also patented such amusing concepts as a hair drying curler apparatus, wet diaper detector, and Nerf Blasters, the rapid-fire system with foam darts that tempts the child in all of us.”

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She can see 100 times more colors than the average person

From Popular Science: “When Concetta Antico looks at a leaf, she sees much more than just green. “Around the edge I’ll see orange or red or purple in the shadow; you might see dark green but I’ll see violet, turquoise, blue,” she said. “It’s like a mosaic of color.” Antico doesn’t just perceive these colors because she’s an artist who paints in the impressionist style. She’s also a tetrachromat, which means that she has more receptors in her eyes to absorb color than the average person. The difference lies in Antico’s cones, structures in the eyes that are calibrated to absorb particular wavelengths of light and transmit them to the brain. The average person has three cones, which enables him to see about one million colors. But Antico has four cones, so her eyes are capable of picking up dimensions and nuances of color—an estimated 100 million of them—that the average person cannot. “It’s shocking to me how little color people are seeing,” she said.

He has climbed Mount Everest every year since 1994 and holds the record at 29 times

Getty Images Kami Rita Sherpa waves to supporters from the top of car after arriving back at base camp after his 28th climb in 2023

From the BBC: “Kami Rita Sherpa, 54, scaled the world’s tallest mountain for a 29th time. Already the world-record holder, he beat his own landmark in setting the new standard. A guide for over two decades, he first climbed the summit in 1994 and has made the peak almost every year since. The climbing season has just started on Mount Everest, which is expecting hundreds of climbers to make the trek over the coming weeks. Sherpa reached the 29,000ft summit on Sunday. Last week, he had posted to Instagram from Everest base camp saying he was back to try a 29th summit “to the top of the world”. The sherpa has said his climbs are just work – but he did do the trek twice last year to reclaim his crown from long-time rival and compatriot Pasang Dawa Sherpa.”

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A university professor is suing Meta over Facebook’s recommendation algorithms

Facebook users are probably aware that what they see in their news feeds is determined by the company’s recommendation algorithms. (Well, most users.) Many are accustomed to this fact, but some believe that there are alternatives to this kind of centralized control. Ethan Zuckerman is among them—and that’s why he and the Knight First Amendment Institute at Columbia recently filed a lawsuit against Meta, Facebook’s parent company, asking a court to empower users to employ third-party tools to filter their news feeds. The suit relies on a novel interpretation of Section 230 of the Communications Decency Act, which was initially designed to protect digital platforms from legal liability for content posted by users.

Zuckerman is not just any Facebook user: He is an associate professor of public policy at the University of Massachusetts Amherst and director of the school’s Initiative for Digital Public Infrastructure; previously, he led the Center for Civic Media at the Massachusetts Institute of Technology and was a fellow at the Berkman Klein Center for Internet and Society at Harvard. In a New York Times op-ed published last week, Zuckerman wrote that the Facebook algorithm “forgets friends I want to hear from, becomes obsessed with people to whom I’m only loosely connected, and generally feels like an obstacle to how I’d like to connect with my friends.” But his lawsuit is about more than that, he says. If it succeeds, he argues, “we can decide how social media works for us and for our children through tools we can control,” instead of being at the mercy of The Algorithm.

Zuckerman told me this week that he got the idea for the lawsuit after Louis Barclay, a British software developer, came up with a browser extension called Unfollow Everything, which allowed users to undo some of the workings of Facebook’s algorithm. Meta blocked the extension, describing it as a breach of its terms of service, and banned Barclay from the platform permanently. The more he looked into the decision, the more Zuckerman felt that it was wrong—not only ethically, but legally. Barclay “produced something genuinely helpful,” Zuckerman said, “and I felt there should be a legal argument about whether he could do that or not.”

Note: this post was originally published as the daily newsletter for the Columbia Journalism Review, where I am the chief digital writer

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