I did a panel at Podcamp Toronto on Sunday with my friend and former Globe and Mail colleague Keith McArthur, in which we talked about new media and ethics, and I wanted to download some of what happened there for anyone who couldn’t make it (from what I understand, there should be archived video of the session soon at the Podcamp wiki). I think it’s an interesting discussion, and we only touched the surface of many of the issues in the hour or so we were talking about it (Michelle Sullivan has a pretty good overview as well).
Keith started with a few examples of ethical lapses on several different sides of the equation. One was by the Globe: an April Fool’s joke involving a CBC radio report about Jimmy Carter, which was reported as though it was fact in the Globe. A second was by the blogosphere: a story that Ford had stopped Mustang owners from publishing a calendar with shots of their classic cars in it (more on that here). And the third was from corporate America: In responding to a blog, Target said that it only handled such requests from “legitimate” media outlets.
One of the main things that struck me about those three examples is the difference in responses between traditional media and “new” media, in part because of their structure (one in print and the other online and easily changeable) and likely in part for cultural reasons. The Globe, for example, apologized for the story and ran a lengthy response from the writer involved (although it felt somewhat insincere). But that was days later. In any case, there the matter ended.
