Maybe it just makes for a great headline. Or maybe Nick Denton’s powers of deception are so advanced, like Steve Jobs’ legendary “reality-distortion field,” that he can get people to focus on what he’s holding in one hand, and ignore what’s in the other. How else to explain why so many people focused on Gawker Media’s 19 layoffs, while downplaying the fact that Gawker is hiring 10 new staffers at the same time? (Joe Weisenthal at PaidContent was the only one to get hiring into the headline).
For the math-challenged, that’s actually 9 layoffs, not 19 — and at the end of the day, it’s not 14-per-cent reduction in staff either (yes, Peter Kafka at Silicon Alley Insider reported on the new hires, but he still had a headline about 19 layoffs). This is classic Denton. As he himself admitted in his lengthy memo — which in typical fashion he encouraged his own employees to leak — he has done this several times before: battening down the hatches for a downturn, cutting staff and/or pay levels and selling underperforming titles, moaning about a decline while making money hand over fist.
