
If you watched the Super Bowl last weekend and are either located in the United States or have access to the American commercials, you might have seen a heartwarming ad for a new feature of Amazon’s Ring doorbell cameras, called Search Party. The ad shows people putting up posters about their missing pets. A little girl’s new puppy seems to be missing, so her dad turns to the Ring Neighborhood app and Search Party makes hundreds of doorbell cameras in the neighborhood come to life. The footage from them is used to identify the missing dog in a matter of minutes. We should be grateful that we have technologies that can help us in such situations, right? Well, no. In effect, what Amazon showed us was a massive, panopticon-style video-surveillance network. Does this sound heartwarming? Not really. Especially when it’s combined with other disturbing things that are going on in the United States surveillance-wise.
Privacy expert Chris Gilliard told 404 Media that the ad was “a clumsy attempt by Ring to put a cuddly face on a rather dystopian reality: widespread networked surveillance by a company that has cozy relationships with law enforcement and other equally invasive surveillance companies.” Senator Ed Markey posted on X that the Search Party feature “definitely isn’t about dogs — it’s about mass surveillance.” Coincidentally, Ring recently announced a new feature called Familiar Faces, which it says uses AI to recognize people who have appeared on your Ring doorbell camera multiple times. It can recognize them up to 13 feet away from the camera, and it works along with Ring’s 24/7 Continuous Recording feature. It also notes that the feature is “not available in: Texas, Illinois, Portland (OR), or Quebec (Canada) due to legislation.”
Ring spokesperson Emma Daniels told The Verge that Search Party is only designed to match images of dogs and is “not capable of processing human biometrics” – or at least not yet, anyway. She added that the facial recognition feature (which isn’t enabled by default) is separate from Search Party, and operates on the individual account level, with no communal sharing. Asked whether the Search Party feature could be used to recognize human beings rather than just dogs, she demurred, and also evaded the question when asked whether Ring’s facial-recognition software could be used to track individuals, or be used by police agencies or ICE. Using an existing feature, Ring users can currently share footage from their cameras voluntarily with local law enforcement agencies through a feature called Community Requests.
Note: This is a version of my Torment Nexus newsletter, which I send out via Ghost, the open-source publishing platform. You can see other issues and sign up here.
Continue reading “Building the Panopticon: The doorbell camera version”




















