In 2021, the Australian government proposed a law called the News Media and Digital Platforms Mandatory Bargaining Code, which forced large tech companies such as Google and Meta to negotiate payment deals with news publishers. In response, Meta not only blocked users in Australia from seeing news content on Facebook but prevented them from posting links to any news stories, regardless of where they were published. The platform also blocked pages belonging to hospitals and emergency services, which Meta described as a mistake but insiders alleged was a deliberate negotiating tactic. Fast forward two years, and Meta says that it is now prepared to block news in Canada in response to a bill in that country that is based on Australia’s bargaining code. (I wrote about the bill back in March.) Although Meta is not currently blocking all news from its platform in Canada, it is blocking access for what it described as a small percentage of users—and if the law is passed, the company said that it intends to “end the availability of news content in Canada permanently.”
In a statement earlier this month, Meta described Canada’s bill, which is called the Online News Act, as “fundamentally flawed legislation that ignores the realities of how our platforms work [and] the value we provide news publishers.” In a more in-depth statement last fall, Marc Dinsdale, the company’s head of media partnerships in Canada, said that the bill is unacceptable, in part, because it “misrepresents the relationship between platforms and news publishers.” The legislation is based on the presumption that Meta unfairly benefits from its relationship with publishers, Dinsdale wrote, “when in fact the reverse is true.” Meta says that its internal data shows that posts with links to news articles make up less than three percent of what people see in their Facebook news feeds, and that the majority of links to news content are posted by the publishers themselves.
Rachel Curran, the head of public policy for Meta Canada, said that users will be included in the current news-blocking test on a random basis, and will only be informed that they are blocked from sharing news if they try to post a link to a news story. According to a report from the Canadian Broadcasting Corporation, the number of news publishers whose content will be affected by the test will not be made public, with inclusion in the test also randomized. “We believe that news has a real social value,” Curran told the Canadian Press news agency. “The problem is that it doesn’t have much of an economic value to Meta. So we are being asked to compensate news publishers for material that has no economic value to us.” In the past, Meta said that it cared about funding journalism. As I noted in a recent piece for CJR, it seems to have changed its mind.
Note: This was originally published as the daily newsletter for the Columbia Journalism Review, where I am the chief digital writer
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