In December, the Financial Times described how a video that was posted on X in September by BD Politico, a pro-government news site in Bangladesh, showed a news anchor for something called “World News” accusing US diplomats of interfering in Bangladesh elections; the video was later shown to have been fabricated. According to the FT, it was made using HeyGen, a video generator that can create news-style video clips featuring AI-generated avatars for as little as twenty-four dollars a month.
It’s unclear whether this deepfake or any other misinformation—AI generated or otherwise—had an impact on the Bangladesh election. Prime Minister Sheikh Hasina and her party were re-elected and won an overwhelming majority of the seats in parliament, although voter turnout was also reported to be lower than in previous elections.
Whether it’s fabricated news clips like the one in Bangladesh, or fake audio clips like the one in January where a fake Joe Biden told Democrats not to vote, deepfakes and hoaxes continue to draw a lot of attention, as does the use of AI in creating them. But there are good reasons to be skeptical—not just about the amount of AI-generated deepfakes, but about the impact they are having on people’s beliefs, voting behavior, etc.—and some experts say that focusing on the role of AI is a mistake.
In much of the media coverage of these deepfakes, there’s an undercurrent of fear — in some cases expressed outright and in other cases implied. The fear seems to be that AI-generated deepfakes and hoaxes are so realistic and convincing (or soon will be) that they will distort the way that people think about elections—or just about anything else. But fake photos and videos have been around for a while, long before AI came along, and it’s not clear that any of them have had much of an impact (although they have had an effect on the individuals involved in some cases, such as revenge porn.)
Note: this post was originally published as the daily newsletter for the Columbia Journalism Review, where I am the chief digital writer
Continue reading “AI-generated deepfakes are not the problem”