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This doesn’t have anything to do with the Web, really — or with Cadbury chocolate, which is the product that is allegedly being advertised — but it still made me laugh for some reason. The original version is here.

[youtube https://www.youtube.com/watch?v=CbLr2NEV_7o&w=425&h=350]

(cross-posted from my Globe and Mail blog)

The cover of the New York Times Magazine last weekend looked like it was selling a feature story about a religious guru, with a photo of a large, bearded man sitting crosslegged in a field, wrapped in a white blanket. And there’s no question that Rick Rubin — the music producer who was the subject of the cover story — is seen as a guru by many in the industry.

Rubin’s abilities have helped to create acts such as The Beastie Boys, and rescued fading stars such as The Red Hot Chili Peppers, Johnny Cash and Neil Diamond from oblivion. But can he save the entire industry? That’s the subject of the NYT piece, which goes into some detail about how iTunes and file-sharing have eviscerated the business, and how young music lovers pay little or no attention to the radio or buying CDs any more.

In fact, hiring a guy like Rubin — who refuses to attend meetings or have an office at Sony’s Columbia Records despite now being co-chief executive, and who wears cargo pants and a T-shirt instead of a suit — should be evidence enough that executives in the industry are scared out of their wits. And it’s clear that one of the things Rubin wants to focus on is the music, which would be a refreshing change.

As media mogul David Geffen puts it in the story:

“The music business, as a whole, has lost its faith in content… only 10 years ago, companies wanted to make records, presumably good records, and see if they sold. But panic has set in, and now it’s no longer about making music, it’s all about how to sell music.”

A couple of the other prescriptions for success that Rubin throws out in the piece, however, raise some fairly major question marks, and the first of those is the idea that the online music business has to adopt a subscription model in order to have any hope of staying alive.

The only problem with that idea is that no one has had any real success with the subscription approach, despite repeated attempts. Services such as Rhapsody, the new Napster and Yahoo Radio are still around and have users, but they are hardly growing. The bulk of music listeners simply don’t seem to be interested in subscribing to a kind of virtual radio station online, although some continue to support the idea.

Apple CEO Steve Jobs — who knows a thing or two about music online — has repeatedly said that he has no interest in offering a subscription service. “Never say never, but customers don’t seem to be interested in it,” Jobs told Reuters in an interview after Apple reported blow-out quarterly results. “The subscription model has failed so far.”

And Jobs is far from the only person who is skeptical of the subscription approach.

It’s true that part of the reason a subscription model hasn’t worked is that the record companies and other players — rights holders such as publishing companies and performance rights groups — haven’t been able to get their act together, and have spent most of their time coming up with new ways to screw people through DRM.

Unfortunately, there’s no sign that any of that is going to change anytime soon, with or without Rick Rubin.

Finally. Google has decided to add search functions to my favourite RSS reader, Google Reader. Until now, the inability to search through my 400 or so feeds was a gaping hole in the usability of Google’s RSS reader — but not enough of a hole to get me to switch.

It made me wonder when Google added features such as the ability to see your RSS reading trends (whose feeds you read most, share most, star most, etc.) but didn’t add a search function. Didn’t Google use to be a search company? But I still liked Google Reader enough that I have kept using it, even though I used to be a die-hard Netvibes.com fan.

As Ionut Alex. Chitu mentions, there are some quibbles with the search function in Reader, but it is still definitely a must-have. And before you mention it, yes I have tried Bloglines.com, and used to use it regularly but moved on — I like the redesign, but I think it’s too little too late.

This has nothing really to do with Web 2.0, or social media — other than it’s a YouTube clip, I suppose. I just came across it somewhere in my feed reader and thought it was fascinating, since I am a big fan of blues guitar played the old-fashioned way. And this is about as old-fashioned as it gets.

It’s a video clip of someone named Seasick Steve, who (according to his Wikipedia page) is a Mississippi-born former hobo and railroad-hopper who plays a three-stringed guitar called the Three-Stringed Trance Wonder and accompanies himself on the Mississippi Drum Machine — a wooden box with a piece of carpet on top. Enjoy.

If you’re reading this via RSS, you can click here. YouTube also has some clips of Steve playing the one-string Diddley Bow.

[youtube https://www.youtube.com/watch?v=F9MOalhXaiI&w=425&h=350]

He does it in a nice way, of course — and, more than that, a thoughtful and erudite way — but David Weinberger’s summary of Andrew “the Internet is killing culture” Keen’s arguments (such as they are) nevertheless dismantles and mulches the prominent pundit’s points perfectly.

To his credit, Weinberger — author of Everything Is Miscellaneous — doesn’t just bash Keen and his idiotic meanderings outright. Instead, he carefully lays out what he believes is the best possible interpretation of Keen’s arguments, and then painstakingly dismantles that. In one of the best parts, he says:

“I think that’s one reason so many of us find Keen’s book frustrating. It’s like reading an argument against democracy that keeps pointing at how many people there are and how much they disagree with one another.

That’s not an argument against democracy. That’s the problem democracy was invented to solve. Likewise, the Web was invented to solve the problem of scale.”

It’s a long post, but worth the read. For some additional points, check out the full text of a “Reply All” debate between Keen and Weinberger that ran in the Wall Street Journal earlier this year. As some of you long-time blog readers may know, I am not exactly a fan of Mr. Keen’s. And it seems that Tom “plasticbag” Coates has some issues with him as well, as he articulates in this recent post.

(cross-posted from my Globe and Mail blog)

I know I’m a little late to the party with this one, but I continue to be fascinated by the response to the by-now legendary video clip featuring Miss Teen USA contestant Caitlin Upton — which I have helpfully embedded here, for those of you who might (like me) have been spelunking in Romania or working on the space station last week, and therefore missed the global furore caused by her comments.

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Just to recap, Caitlin was asked why a quarter of Americans can’t find the U.S. on a map, and gave such a startlingly incomprehensible answer (even for a beauty pageant) that it has to be seen to be believed. Not surprisingly, the clip made it to YouTube in the blink of an eye, and became the latest viral sensation. At last count, the video of a confused Miss South Carolina had been viewed more than 12 million times.

Interestingly enough, however, Caitlin (or her agent and/or parents) didn’t shy away from the publicity. Not only did she show up on The Today Show — where she explained that she was flustered and didn’t hear the answer properly, and then gave a somewhat better answer — but she also took part in several other events that made light of her blooper, including a geographical pop quiz put on by People magazine on its website.

As marketing consultant Bruce Clay notes on his blog, instead of hiding or trying to avoid the consequences of her blunder, Caitlin effectively took advantage of the same forces that made that blunder so notorious, in what he describes as a textbook example of “reputation management,” Internet-style.

CNN’s Jeanne Moos notes in her video on the Miss South Carolina phenomenon that in the new YouTube era, no one is safe from an embarrassing video clip, and mentions the “Star Wars Kid” — Montreal high-school student Ghyslain Raza, who videotaped himself pretending to be a Jedi knight, only to have the clip uploaded to the Internet by fellow students, much to his embarrassment. He later sued and reached a settlement, and hasn’t been heard from since.

Caitlin, meanwhile, has gotten at least as much positive mileage out of her televised confusion as she has negative coverage — much like the “Tron guy,” a sci-fi enthusiast who was much ridiculed for posting photos of a rather unflattering Tron costume he made. The Tron guy (also known as Jay Maynard) turned his humiliation into multiple radio and TV appearances, and was asked to appear at a number of sci-fi conferences and fan events.

Obviously, it’s a lot easier for an adult — or someone with PR management professionals on their side — to handle unwanted Internet attention than it was for 15-year-old Ghyslain Raza. But Jay Maynard and others have shown that there is a flipside to Internet embarrassment. Can anyone remember the name of the Miss Teen USA winner? Unlikely.

Came across an interesting post by Dale Dougherty of MAKE magazine on the O’Reilly blog, in which he writes about how a blog post on the premature burning of the Burning Man was reported by Scott Beale of Laughing Squid on his blog. Dale details how Scott repeatedly updated his post, until it became much like an evolving news story.

More than one person has made the point that hardly anyone cares about whether some wooden structure in the desert built by a bunch of aging hippies was torched a few days early or not, and that is probably true. But Dale’s point is not the nature of the story itself, it’s the process that Scott used — frequent updates, complete with photos.

This isn’t really all that new. Wire services like Reuters and Bloomberg do this sort of thing all day long, filing updates to stories as new information comes in, correcting mistakes, etc. In most cases, newspaper journalists take all of this stuff and blend it into a story that gets published the next morning. But with the Web, there’s no need to pick an arbitrary moment in time and “publish” a supposedly comprehensive story — the story evolves over time.

We can see this kind of thing on some newspaper websites, including the Globe’s, when there is a breaking story — although too often we resort to the traditional story format. Other examples include the entries at Engadget and other blogs when they “live-blog” an event, and the entries at Wikipedia on breaking events, such as the recent highway collapse.

That, to my mind, is effectively real-time journalism, and newspapers should be doing more of it.

A fascinating announcement from Google about an arrangement with four of the world’s major wire services that will see their content featured more prominently on Google News. As far as I can tell, this deal has one major loser: namely, the thousands of newspapers that use content from those services, and are now going to see that traffic disappear.

As I understand it, the arrangement between Google and Associated Press, Agence France-Presse, the British Press Association and Canadian Press will see the content from those wire services appear on Google News with the logo of the wire service prominently displayed, and Google has agreed to give the wires’ version of a story prominence over the thousands of versions of that story that appear on the websites of the various newspapers that are members of AP, AFP, etc.

This is potentially explosive, I think. Whenever I search for a news story in Google News, I get hundreds of identical versions of that story from newspapers that picked it up from Associated Press — and I may even click through to the first newspaper that has a copy. But if I can see the story from the wire service itself, before it was edited or shortened or changed, I would probably prefer that. The Guardian’s Jemima Kiss has more here.

And while a Google spokesman said the changes “will have little impact on news organizations that receive traffic directly from Google News,” a Reuters story on the deal noted that:

“Because of Google’s campaign to simultaneously reduce duplicate articles, the original wire service article is likely to be featured in Google News instead of versions of the same article from newspaper customers, sapping ad revenue to those newspapers.”

In a sense, the deal with Google News puts wire services such as Reuters and AP into competition with the newspapers that are its members and customers — and will only increase the pressure on newspapers (and there are a lot of them) that continue to rely on wire copy to fill both their virtual and their real pages. And this new development is particularly interesting given Google’s recent plan to allow newsmakers to comment on Google News stories.

Further reading:

Dan Gillmor’s thoughts are here. Steven Hodson has some reaction at WinExtra and James Robertson thinks that the newspaper business has to go back to the future. Elsewhere, Tony Hung at Deep Jive Interests says this puts the lie to Google’s repeated protests that it doesn’t compete with newspapers, Danny Sullivan at Search Engine Land puts the announcement into context, and my friend Scott Karp provides some perspective at Publishing 2.0. Steve Boriss also has a post at The Future of News.

And a commenter on Lost Remote’s post sums it up thus:

“Damn. I pay a ton of money for AP rights every year, and while it’s primary for the audience hitting our home page, I see a huge number of hits to that content from google news users. Guess I can kiss those eyeballs goodbye.”

Indeed. Although William Hartnett of the Palm Beach Post notes that those eyeballs aren’t really worth much anyway.

Some of my more careful readers may have noticed that I haven’t exactly been posting up a storm lately, and that’s because I have been having waaaay too much fun offline — touring around PEI with the family, relaxing by the shores of Bay Fortune, which looks like this:

… and have also been doing a fair bit of this:

Regular blogging will return soon.

As plenty of others are reporting elsewhere, the New York Times has launched the public version of its MyTimes customizable home page, which has been in beta for almost a year now. I tried it out when it first launched and I confess my reaction was very similar to some of the other responses out there — in other words, the new offering has some not bad features, but nothing that’s going to alter the fabric of the Web or cause the earth to stop rotating.

I think one of the most interesting features is the ability to check out — and add the RSS feeds for — some of the sites that New York Times reporters and columnists like to go to. I confess I haven’t really spent much time on the site since I checked it out initially, but the last time I looked they hadn’t done much apart from letting you add feeds from NYT writers and add tabs specific to each of your favourite authors.

My friend Mike Masnick at Techdirt isn’t very impressed with the site, and I share his lack of enthusiasm. While it’s not a bad offering, I wonder why the Times bothered with MyTimes when there are others offering much the same features. I assume they’re hoping faithful readers will gravitate to the site because of their love for the brand, but I’m not sure that’s true. If I were them, I would have spent a bit more time trying to make it unique.

As Mike Arrington points out at TechCrunch, Zoho has launched offline support for its Zoho Writer application (although it’s read-only for now) using Google Gears — which is more than a little ironic, considering Google still hasn’t offered the same functionality for Google Docs.

But while that irony makes for a funny post, does it really amount to anything from a competitive point of view? I’m not so sure it does. Implementing Gears support for Google Docs would probably take about half an hour of programming time — and in all likelihood requires little more than a piece of script to be turned on.

There’s no question that having offline support is a key feature, and Zoho should be congratulated for offering it. But Is being first enough to give it any kind of compelling advantage over Google Docs? Unlikely.