Google cuts deals with publishers while Facebook blocks all news in Australia

Note: This was originally published as the daily newsletter for the Columbia Journalism Review, where I’m the chief digital writer

Australia has become Ground Zero in the battle over payment for news in recent weeks, thanks to a proposed law that would force platforms like Google and Facebook to pay publishers for the right to use even small portions of their articles. That battle escalated in two different directions at once on Wednesday: on one side, News Corp. announced a multi-year deal with Google that will see the search company pay for content from the Wall Street Journal, the New York Post, the Times in the UK and other Murdoch properties. Just hours later, Facebook announced that it has taken the exact opposite approach: because of the proposed law, the company says it will block publishers in Australia from posting any of their articles to Facebook, and will also block Facebook users in that country from sharing any news on its platform — that is, not just news from Australian publishers, but any news from any outlet worldwide. William Easton, director of operations in Australia for Facebook, wrote that the proposed news-payment code “fundamentally misunderstands the relationship between our platform and publishers who use it to share news content.”

The proposed Australian code, which is scheduled to go before that country’s Senate later this month for approval, would force Google and Facebook to negotiate with news publishers — either individually or as a group — in order to arrive at fair compensation for the use of even small snippets of their news content. If they can’t reach an agreement, then the Australian code would force the digital platforms to enter into binding arbitration with a government-appointed mediator. In addition to payment, the code also requires the platforms to do other things, including sharing any changes to their news-recommendation algorithms that might affect how a publisher’s content is found. The original version of the code would have forced Google and Facebook to pay a specific amount for every click on a news article, but a revised version released this week says that the platforms can negotiate payment based on lump sums for any and all content.

The Australian code is a tougher version of similar copyright-based laws that have been enacted over the past few years in a number of European countries, including France and Germany, which require Google and other digital platforms to pay for using even small sections of news articles. Those laws were sparked by changes to European Union copyright laws to enable what are called “neighboring rights,” and the EU is said to be watching Australia’s proposed law with a view towards possibly toughening its own legislation in similar ways. While Google has threatened in the past to withdraw its search and news services from the EU, as well as from France and Germany, the company has not followed through on these threats (with one exception: it removed Spain from its Google News index in 2014 after similar laws were passed in that country). Instead, it has been signing deals with publishers in France and elsewhere, paying them for inclusion in its Google News Showcase, which was launched last year.

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Would ending anonymity make social media better? In a word, no

Note: This post was originally published as the daily newsletter for the Columbia Journalism Review, where I am the chief digital writer

Whenever the subject of disinformation, hate speech, or harassment on social-media platforms comes up, someone inevitably suggests all of these problems could be solved if Facebook, Twitter, and Instagram outlawed anonymity and forced users to sign up using their real names. The past week has seen a revival of this argument from a number of corners: In a Wall Street Journal op-ed, Andy Kessler said that trying to solve these problems by tweaking Section 230 — the clause in the Communications Decency Act that gives digital platforms protection from liability for content they host — would be too difficult, and so ending anonymity is the only solution. The “know your customer” rule for Wall Street is designed to stop money laundering, Kessler suggested, so “maybe it can work for rhetoric laundering.” At the very least, he said, it would make it easier for people to sue random Twitter users for defamation, etc.

How would verifying the identity of social-media users be accomplished exactly? Kessler doesn’t really know. “Require a credit card, like Apple does to use its app store? Maybe,” he writes. “A driver’s license? Passport? A trip to the post office or DMV?” The idea that someone would have to upload their passport or driver’s license in order to tweet seems so absurd as to be laughable, but Kessler has some company in his dislike of anonymity on social networks: Citing the article in a tweet, Senator Ron Johnson from Wisconsin, chairman of the Senate’s Homeland Security committee, said he was “concerned that Congress’s involvement in Section 230 reform may lead to more harm than good,” and that one solution worth considering was “to end user anonymity on social media platforms. Social media companies need to know who their customers are so bad actors can be held accountable.”

Johnson was soon joined by Senator John Kennedy, who says he is working on legislation he plans to introduce that would require social-media users to verify their identities. Doing this would “cause a lot of people to think about their words” before posting, Kennedy said. According to one news report, the senator is “confident the proposal would be constitutional” and added that “many newspapers require users to identify themselves in comment sections.” Whether Kennedy or Johnson are successful remains to be seen, but there are a number of reasons to be skeptical about the idea that removing anonymity would even be possible, let alone a positive development for social media. For one thing, Jeff Kosseff, a law professor at the US Naval Academy, said the courts have repeatedly upheld a First Amendment right to anonymity, citing the anonymous authors of the Federalist Papers, among others, and this right has also been recognized for internet forums and other digital platforms.

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Twitter stands up to India, refuses to block journalists and media

Note: This was first published as the daily newsletter at the Columbia Journalism Review, where I’m the chief digital writer

Two weeks ago, protests by farmers in India turned violent, even as the country was celebrating the anniversary of its democratic constitution. As thousands marched and drove their tractors through New Delhi, police responded with tear gas and batons, and a young farmer was killed. As the protests drew international attention, a wave of public support for the farmers spread across social media. Indian authorities responded by harassing and even filing sedition charges against journalists, and the Modi government also ordered Twitter to block the accounts of a number of users it said were fomenting hatred and inciting violence, including media outlets like The Caravan, a magazine known for its investigative journalism. Twitter assented to these orders, but later unblocked some of the accounts belonging to journalists and media. Since then, the Indian government has increased the pressure on Twitter, warning that employees who work in the country could face potential jail sentences if the company doesn’t agree to the blocks.

On Tuesday, Twitter released a statement saying it continues to refuse the Modi government’s orders to ban accounts belonging to journalists, media outlets, and politicians who have been critical of the government’s policies. “Because we do not believe that the actions we have been directed to take are consistent with Indian law, and, in keeping with our principles of defending protected speech and freedom of expression, we have not taken any action on accounts that consist of news media entities, journalists, activists, and politicians,” the company said. “To do so, we believe, would violate their fundamental right to free expression under Indian law.” Twitter added that it continues to advocate for “the right of free expression on behalf of the people we serve” and that it is exploring its legal options in India. The company said it is committed to safeguarding the health of the conversation on Twitter, and that it “strongly believes that the Tweets should flow.”

That final phrase, “the tweets should flow,” is more than just a poetic description of Twitter’s belief in its role as a free-speech platform. It’s a very deliberate echo of a much earlier post that expressed a similar message, one that was written almost a decade ago, in the wake of protests in Egypt that would later become known as the Arab Spring rebellion. Co-authored by Twitter co-founder Biz Stone and the company’s general counsel, Alex MacGillivray, the post was entitled “The Tweets Must Flow,” and expressed Twitter’s belief that “freedom of expression is essential.” Some tweets “may facilitate positive change in a repressed country,” the post said. “We don’t always agree with the things people choose to tweet, but we keep the information flowing irrespective of any view we may have about the content.” Not long afterwards, Twitter’s general manager in the UK, described the company’s policy by saying it saw itself as “the free-speech wing of the free-speech party.”

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Twitter gets into the newsletter business—should Substack be worried?

Note: A version of this post was originally published in the daily newsletter from the Columbia Journalism Review, where I am the chief digital writer.

It’s been awhile since Twitter did something that got everyone talking and didn’t involve the former president of the United States. On Tuesday, the social network managed to do just that when it announced that it has acquired a company called Revue, which specializes in helping journalists and other writers set up their own email subscription newsletters. If this sounds familiar, that’s because it’s the exact same business model as Substack, which has become a darling of both venture-capital investors and journalists for its ability to turn newsletters into cold, hard cash. As Ben Smith, the New York Times media writer, pointed out in a recent column, Substack has helped Heather Cox Richardson turn her knowledge of US political history into a subscription business that is said to be worth about $1 million in annual revenue, and a number of leading journalists with various publications have quit recently to set up shop on the Substack platform, including former Intercept writer Glenn Greenwald, Andrew Sullivan, Matt Yglesias, Anne Helen Peterson, and Casey Newton.

Does this mean Twitter is going to be competing head-to-head with Substack? Yes, in the sense that every company that offers subscription email newsletter services is a competitor, including MailChimp, TinyLetter, and others. And according to a Times report, Twitter tried to acquire Substack at some point last year, but was rebuffed—which suggests that it very much wants to be in that business. Whether Substack should be worried or not is harder to answer. On the one hand, it is much larger than Revue, a small Dutch company with just six employees: Substack has raised more than $17 million and says it has more than 250,000 subscribers generating more than $7 million in revenue (of which Substack takes 10 percent). Attracting writers like Yglesias and sociologist Zeynep Tufekci has also given it a lot of brand recognition. For his part, Substack co-founder Hamish McKenzie tweeted: “General Motors announces the Bolt” following the Twitter announcement, referring to the automaker’s attempt to compete with the much sexier and more popular Tesla electric vehicle.

Bravado aside, Twitter has even more resources than Substack could ever hope to have: the company is worth $38 billion in terms of stock-market value, and its sister company Square (which is also run by Twitter chief executive Jack Dorsey) is a payment-processing service that would probably come in very handy when dealing with subscription revenue and payment. In addition, Twitter says in the blog post announcing the Revue acquisition that it has a lot of plans for things it can offer to boost the service and make it more appealing to Twitter users—including allowing people to sign up for newsletters from those they follow, and even paying writers with newsletters in return for converting Twitter users to subscribers. As an additional sweetener right out of the gate, the company dropped the amount the service charges from 6 percent of subscription revenue to 5 percent, half what Substack takes.

Continue reading “Twitter gets into the newsletter business—should Substack be worried?”

Twitter gets into the newsletter business—should Substack be worried?

Note: This was originally published as the daily newsletter for the Columbia Journalism Review, where I am the chief digital writer

It’s been awhile since Twitter did something that got everyone talking and didn’t involve the former president of the United States. On Tuesday, the social network managed to do just that when it announced that it has acquired a company called Revue, which specializes in helping journalists and other writers set up their own email subscription newsletters. If this sounds familiar, that’s because it’s the exact same business model as Substack, which has become a darling of both venture-capital investors and journalists for its ability to turn newsletters into cold, hard cash. As Ben Smith, the New York Times media writer, pointed out in a recent column, Substack has helped Heather Cox Richardson turn her knowledge of US political history into a subscription business that is said to be worth about $1 million in annual revenue, and a number of leading journalists with various publications have quit recently to set up shop on the Substack platform, including former Intercept writer Glenn Greenwald, Andrew Sullivan, Matt Yglesias, Anne Helen Peterson, and Casey Newton.

Does this mean Twitter is going to be competing head-to-head with Substack? Yes, in the sense that every company that offers subscription email newsletter services is a competitor, including MailChimp, TinyLetter, and others. And according to a Times report, Twitter tried to acquire Substack at some point last year, but was rebuffed—which suggests that it very much wants to be in that business. Whether Substack should be worried or not is harder to answer. On the one hand, it is much larger than Revue, a small Dutch company with just six employees: Substack has raised more than $17 million and says it has more than 250,000 subscribers generating more than $7 million in revenue (of which Substack takes 10 percent). Attracting writers like Yglesias and sociologist Zeynep Tufekci has also given it a lot of brand recognition. For his part, Substack co-founder Hamish McKenzie tweeted: “General Motors announces the Bolt” following the Twitter announcement, referring to the automaker’s attempt to compete with the much sexier and more popular Tesla electric vehicle.

Bravado aside, Twitter has even more resources than Substack could ever hope to have: the company is worth $38 billion in terms of stock-market value, and its sister company Square (which is also run by Twitter chief executive Jack Dorsey) is a payment-processing service that would probably come in very handy when dealing with subscription revenue and payment. In addition, Twitter says in the blog post announcing the Revue acquisition that it has a lot of plans for things it can offer to boost the service and make it more appealing to Twitter users—including allowing people to sign up for newsletters from those they follow, and even paying writers with newsletters in return for converting Twitter users to subscribers. As an additional sweetener right out of the gate, the company dropped the amount the service charges from 6 percent of subscription revenue to 5 percent, half what Substack takes.

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Andreessen Horowitz, a Silicon Valley venture capital behemoth, plans to eat the media

Note: This post was originally published at the Columbia Journalism Review, where I am the chief digital writer

It’s a relatively innocuous job ad on LinkedIn, looking for an executive editor. It says things like “our editorial mission is to be the go-to place for understanding technology, innovation, and change, as it impacts all of our lives” and “we are unapologetically pro-tech, pro-future, pro-change.” Pretty anodyne stuff, typical of half a dozen tech publications. Except that this job isn’t with a magazine or news website — it was posted earlier this month by Andreessen Horowitz, a leading Silicon Valley venture-capital firm known for its early investments in companies like Facebook, Airbnb, and Slack. As first reported by technology writer Eric Newcomer and tech insider publication The Information, the company is hiring an executive editor and an opinion editor.

Andreessen Horowitz already publishes op-ed style pieces on its website, with titles like “It’s Time to Heal: 16 Trends Driving the Future of Bio and Healthcare,” and it has a well-regarded podcast hosted by Sonal Chokshi, a former Wired editor. But the new hires appear to be part of an aggressive expansion of the firm’s editorial efforts. The job ad says Andreessen plans to “dramatically scale our editorial operation across coverage areas and mediums.” In a blog post, Margit Wennmachers, the architect of the firm’s media strategy, said the company plans to create a standalone media entity, and named the new executive editor: Maggie Leung, a former journalist who has worked for the Washington Post, the Wall Street Journal, and CNN.

Many companies, including a number of venture-capital firms, produce their own editorial content, as a way of promoting the companies they have invested in, and also of marketing the insights of their founders so that others will come to them for financing. But Andreessen Horowitz has arguably done more of this than just about anyone else. One of the firm’s former analysts, Benedict Evans, has described it as “a media company that monetizes through VC.” And the strategy has intensified over the past few years, observers say, as the prevailing mood towards Silicon Valley and technology giants like Google and Facebook has changed from fairly uncritical boosterism to what some tech founders seem to see as hyper-critical attacks.

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Facebook asks its new Supreme Court to rule on banning Trump

Note: This was originally published as the daily newsletter for the Columbia Journalism Review, where I am the chief digital writer

More than three years after the idea was first floated by Mark Zuckerberg, Facebook’s chief executive, the company’s arms-length “Oversight Board” finally started hearing its first cases last month, a selection that some found underwhelming for a body that has been in development for so long. Whatever their merits, those cases have all been overshadowed by Thursday’s announcement that Facebook has asked its version of the Supreme Court to rule on whether the company was right to ban president Donald Trump from the platform. That ban came on January 7, a day after a mob stormed the Capitol building, following a rally in which Trump argued that the election was stolen from him. “We believe the risks of allowing the President to continue to use our service during this period are simply too great,” Zuckerberg wrote. “We are extending the block we have placed on his Facebook and Instagram accounts indefinitely and for at least the next two weeks until the peaceful transition of power is complete.”

In announcing that the Oversight Board would review this decision, Facebook made it clear that it still believes banning Trump’s account permanently was the right move, but said that if the board disagrees, then the company will reverse the ban. “We believe our decision was necessary and right,” wrote Nick Clegg, the former British deputy prime minister who is now Facebook’s vice-president of global communications. However, Clegg added that, “given its significance, we think it is important for the board to review it and reach an independent judgment on whether it should be upheld.” While the company waits for the board’s decision, Clegg said that Trump’s account will remain suspended. As outlined in the documents that govern the Oversight Board, the former president is entitled to submit a response arguing why the ban on his account is unreasonable and/or should be overturned. Some have argued that what Facebook really wants is for the board to order it to reinstate Trump, so that it can deflect responsibility for getting him back on the platform, where he drives a lot of engagement, which in turn translates into revenue for Facebook.

The Oversight Board is a controversial entity — not surprising, given that nothing like it really exists anywhere, and the fact that Facebook’s decisions on content affect not only the former president but billions of users around the world. In his blog post about the Trump decision, Clegg said that the board is “an independent body and its decisions are binding — they can’t be overruled by CEO Mark Zuckerberg or anyone else at Facebook.” This is true to a certain extent: i.e, it’s what the charter and the other official documents that created the board say, that it is supposed to be an independent body, that Facebook can’t overrule its decisions, etc. (unless doing so would be a breach of the law in any of the countries or jurisdictions where the company operates). Facebook does provide the board’s funding, however. And the charter isn’t a legally binding document, which means Facebook could choose to ignore its ruling, although it would obviously suffer some loss of trust if it were to do that.

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Platform ban of Trump and Parler raises questions about speech and power

Note: A version of this post was originally published in the daily newsletter from the Columbia Journalism Review, where I am the chief digital writer.

As Donald Trump’s rhetoric became increasingly disconnected from reality during the election campaign, spreading conspiracy theories about widespread voting fraud (for which there is absolutely no evidence), Twitter and Facebook both took to adding disclaimers, labels, and other warnings on his statements, and in some of the worst cases blocked them from being seen until the president deleted them. But after the storming of the Capitol building by Trump supporters, both platforms have banned the president from their services completely, with Twitter spending a considerable amount of time playing Whac-a-Mole blocking other accounts that Trump tried to use to spread his message after his was permanently disabled. And now, a wave of bans against both Trump and his prominent supporters has spread across much of the social web — YouTube, Twitch, TikTok, SnapChat, etc. — as well as payment services and financial intermediaries like PayPal, Venmo, Stripe and GoFundMe.

This kind of de-platforming isn’t unprecedented: It happened to right-wing gadfly Milo Yiannopolous, and then to Alex Jones of InfoWars, and to Gab (a right-wing would-be alternative to Twitter), and to 8chan, a Reddit-style community now known as 8kun. But it’s the first time the nuclear option has been used against a president of the United States. And even as the nation was trying to come to terms with the Capitol riot, the actions taken against Trump were raising questions: his supporters claimed it was an affront to his First Amendment rights (despite the fact that the First Amendment only applies to actions taken by the government). For some critics, the question was why the platforms didn’t act sooner. For others, the concern was more about whether private entities should ever have that kind of power over speech. But as troubling as the president’s de-platforming might be, some of the most dedicated defenders of free speech and individual rights said they agreed with the ban.

Jameel Jaffer of the Knight First Amendment Institute said while the platforms should be biased in favor of leaving the speech of political leaders up, “there are limits to this principle. A political leader who uses his account to incite violence is causing harms that can’t be countered by speech.” When the platforms believe a leader is doing so, he says, they’re justified in suspending his account. Jillian York of the Electronic Frontier Foundation pointed out that the removal of a president might seem surprising, but when you look outside the US, “you would see that Facebook has booted off Lebanese politicians and Burmese generals, never mind the millions of others who have been booted by these platforms, often without cause.” Kate Ruane of the ACLU, however, said in a statement that “it should concern everyone when companies like Facebook and Twitter wield the unchecked power to remove people from platforms that have become indispensable for the speech of billions.”

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