Category: Misc

(via Kottke.org) Market researcher Clotaire Rapaille was interviewed for an episode of Frontline on advertising and marketing back in 2003, and he talked about the differences in how the French and Americans think about cheese:

For example, if I know that in America the cheese is dead, which means is pasteurized, which means legally dead and scientifically dead, and we don’t want any cheese that is alive, then I have to put that up front. I have to say this cheese is safe, is pasteurized, is wrapped up in plastic. I know that plastic is a body bag. You can put it in the fridge. I know the fridge is the morgue; that’s where you put the dead bodies. And so once you know that, this is the way you market cheese in America.

I started working with a French company in America, and they were trying to sell French cheese to the Americans. And they didn’t understand, because in France the cheese is alive, which means that you can buy it young, mature or old, and that’s why you have to read the age of the cheese when you go to buy the cheese. So you smell, you touch, you poke. If you need cheese for today, you want to buy a mature cheese. If you want cheese for next week, you buy a young cheese. And when you buy young cheese for next week, you go home, [but] you never put the cheese in the refrigerator, because you don’t put your cat in the refrigerator. It’s the same; it’s alive. We are very afraid of getting sick with cheese. By the way, more French people die eating cheese than Americans die. But the priority is different; the logic of emotion is different. The French like the taste before safety. Americans want safety before the taste.

From AyJay’s “Homebound Symphony”

Robin Sloan:

I want to under score it here: where the internet is concerned, we are in a crisis of discovery. Anyone with interesting new work to share — their own or someone else’s — rummages in the tool shed, looking for a seed spreader or a slingshot, and emerges with an egg beater and a single unmatched glove. Is this all we’ve got??

Every now and then I realize that there’s something going on, somewhere on a random corner of the internet, that I have unaccountable and lamentably missed. Doesn’t happen often, but often enough to keep the flame of hope flickering. And curiously enough, the only site associated with the Big Tech firms where this happens is YouTube. (Make of that what you will; I’m not sure what to make of it.)  

Robin continues: “The strategy is the same as it always was: cultivate small, sturdy networks of affinity and interest. Connect them to each other. Keep them lit.” When I find something, I make a point of sharing it, usually on my newsletter — but I bet I could do a better job of that. And at the end of Robin’s post, this vital word, which I’ve been preaching for a long long time:

I would add: there is power and leverage in not being inter­ested in the stuff everybody else is inter­ested in — the stuff other people insist is urgent.

Map the regions of your own affinity and interest, across all relevant dimensions: intellectual, aesthetic, moral. The rest, you can ignore freely. Ignore strenuously! 

I want to add that to my small hoard of encouraging declarations: Practice Hypomone! Read at whim! Festina Lente! (That’s one of Robin’s faves also.) Ignore strenuously!