From Weird Universe: “In 1961, the French patent office granted Robert-Oropei Martino a patent for a method of placing advertisements on fish. From his patent: “It is known that the effect of advertising is largely determined by the medium chosen for it. It is recognized that advertising carried out on a mobile medium, in particular rotating, attracts much more attention than the same advertising on a fixed medium. According to the present invention, a particularly effective advertisement is produced by having it carried by fish in an aquarium, pond or other. It is obviously possible to imagine many ways of having advertising carried by fish. According to the invention, a corset is preferably used, made to the dimensions of the subject in a material that is sufficiently flexible not to hinder it, and which is closed on it by any appropriate means.”
The close ties between the modern art movement in the US and the CIA
From JSTOR Daily: “The preeminent Cultural Cold Warrior, Thomas W. Braden, who served as MoMA’s executive secretary from 1948-1949, later joined the CIA in 1950 to supervise its cultural activities. The relationship between Modern Art and American diplomacy began during WWII, when the Museum of Modern Art was mobilized for the war effort. MoMA was founded in 1929 by Abby Aldrich Rockefeller. A decade later, her son Nelson Rockefeller became president of the Museum. In 1940, while he was still President of MoMA, Rockefeller was appointed the Roosevelt Administration’s Coordinator of Inter-American affairs. The Museum followed suit. MoMA fulfilled 38 government contracts for cultural materials during the Second World War, and mounted 19 exhibitions of contemporary American painting for the Coordinator’s office, which were exhibited throughout Latin America.”
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