As Trung Phan points out in this post on X, Taylor Swift’s concert tour made over $2 billion in ticket revenue — so not including merchandise, etc. That’s almost twice as much as the previous highest-grossing tour, which was U2 with $1.1 billion, and their tour was only two years ago. Even if you factor in higher ticket prices due to inflation etc. that is a massive increase.
According to People, Taylor has handed out close to $200 million in bonuses to the performers in her tour, and to the truck drivers and other staff.
and she didn’t even have to go on Joe Rogan.
More info here: mathewingram.com/work/2024/12…
Good for her. I have a lot of respect for Taylor not just for spreading love and kindness, but also for standing up for other artists like myself.