After deciding to write about Bluesky and its recent meteoric growth, I wrote down the headline above, and then I went to look at what I had written in the past about Bluesky while I was at the Columbia Journalism Review (where I was the chief digital writer until recently). And what did I find but a piece I wrote in May of last year with the identical headline 🙂 Two things we can learn from this, I think: 1) I lack imagination when it comes to headlines, and 2) the question about Bluesky and whether it has staying power, and what its future might look like, has been around for awhile now. I thought about changing the headline on this piece, but then I decided against it — I still think both are valid questions, and if anything they might be even more critical at this point.
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The news hook here is that Bluesky’s user base has been climbing rapidly following the election of a certain inveterate liar with multiple fraud convictions and two impeachments as president of the United States, and the corresponding rise of his lieutenant and chief booster, Elon “Dark MAGA” Musk. Perhaps it was the continued slide into right-wing mania, or the way that Musk used the network as his personal hype machine for Trump — along with the $200 million or so that he sank into Trump’s campaign via a super-PAC. In any case, Bluesky has been adding literally hundreds of thousands of users every day — The Verge reported on November 11 that users had grown by 700,000 and the next day, the New York Times said it had grown by a million (you can see a live user counter here).
I have seen this happen from my own perspective, as someone who has had an account for over a year now. I don’t recall the exact number of followers I had prior to the election, but I know it was below a thousand — likely in the 600 range. It is now over 2,300 and every time I check the app it says dozens more have followed me. Some I’ve been connected with on Twitter for a long time, but many are completely unknown to me. According to Clearsky, I am on about 30 lists, or what Bluesky calls “starter packs,” so that probably explains it (my favourite list is the one that some user named “not porn”). Here’s a graph that shows Bluesky’s user growth since early this year, which I found here — it begins in February, which is when Bluesky opened to the public.
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Continue reading “Is BlueSky the new Twitter, and if so is that a good thing?”