For much of the last decade, academic researchers have been trying to persuade Meta, the company formerly known as Facebook, to share internal data about the behavior of users on its platforms, so that they might understand how—if at all—the sites’ algorithms influence people’s political views and behavior. The company suggested that it might offer such access; back in 2018, it even launched a project designed to share data. But the amount of usable information it ended up offering to researchers was minuscule, and in some cases, significantly flawed. As I reported for CJR two years ago this month, Meta also thwarted attempts by social scientists to collect their own data through scraping, and even disabled the accounts of some researchers. All this left the impression that the company had no interest in facilitating academic scrutiny.
It was more than a little surprising, then, when social scientists last week published not one but four new studies based on user data that Meta had shared with them, part of a research project that the company launched in 2020 to analyze users’ behavior both during and immediately after that year’s presidential election. Meta provided twenty million dollars in funding (the company did not pay the researchers involved directly), and the project was coordinated by the University of Chicago’s National Opinion Research Center, a nonpartisan organization that also helped to collect and distribute some of the data. The research was initially scheduled to be released in the summer of 2021, but was delayed a number of times; the lead researchers said that the job of sorting and analyzing all the data was “significantly more time-consuming” than they had expected. The January 6 riot at the Capitol also extended the project’s timeline.
According to several of the researchers involved and an independent observer of the process—Michael W. Wagner, a professor of journalism and communication at the University of Wisconsin-Madison—Meta provided virtually all the data that they requested, and did not restrict or try to influence the research. A number of Meta staffers are named as co-authors of the papers. And the project isn’t done yet—another twelve research projects are set to drop soon.
Note: This was originally published as the daily newsletter for the Columbia Journalism Review, where I am the chief digital writer
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