When it comes to finding fans of the newspaper business, financier Warren Buffett is a bit of an odd choice. After all, he is a billionaire known primarily for his interest in making money, not journalism. But he is also a folksy, avuncular old man, and so media companies have clung to his faith in newspapers like a life preserver.
They might want to reconsider that stance, however, given what the “Oracle of Omaha” had to say recently about the newspaper business. In an interview with CNBC on Monday, Buffett said he believes the only papers that are “assured” of a long life are probably the New York Times, the Wall Street Journal and possibly the Washington Post.
“If you look, there are 1,300 daily newspapers left,” Buffett said. “There were 1,700 or 1,800 not too long ago. Now, you’ve got the internet. Aside from the ones I mentioned, [most of them] haven’t figured out a way to make the digital model complement the print model.”
This comment is interesting for reasons other than just that Buffett is one of the world’s richest men. Through his holding company Berkshire Hathaway, he is also a large investor in newspapers, particularly small weeklies, as well as some larger titles like the Buffalo News.
Note: This was originally published at Fortune, where I was a senior writer from 2015 to 2017
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