Here’s one reason why social networks are not a good place for news

There’s plenty of blame to go around when it comes to the problem of “fake news,” and some of it quite rightly falls on social networks such as Facebook and Twitter. It’s not that these platforms don’t care about the truth, however. The problem goes deeper than that. It’s more of a structural problem, and it doesn’t come with an easy solution.

Social networks like Facebook and Twitter started out primarily as ways to connect with friends and other people with similar interests, and they did so by making it easy for you to share bits of text, along with hyperlinks to content worth reading on the web.

Eventually, however, text gave way to photos, with both Twitter and Facebook restructuring their news feeds or streams to allow for larger pictures. Then came video — both in the form of video clips (many of which auto-play because advertisers like it that way) and animated GIFs. Hyperlinks, which social networks noticed were rarely clicked on anyway, started to become less important.

Note: This was originally published at Fortune, where I was a senior writer from 2015 to 2017

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The challenge of covering a president who tweets fake news

When Donald Trump was seen by many in the media as a side-show with no real chance of becoming president, his behavior on Twitter was an amusing distraction. But now that he is on his way to the White House, figuring out how to handle that behavior has become a critical challenge.

A classic example of this occurred on Sunday night, when the President-elect unleashed a tweet-storm about how he won the election in spite of “millions of people who voted illegally.” As with most Trump tweets, these were re-shared hundreds of thousands of times within minutes.

The immediate problem posed by these tweets is that there is absolutely no evidence that large numbers of illegal votes were cast, let alone millions of them. It’s a classic conspiracy theory promoted by fake-news and propaganda sites like InfoWars. Election-monitoring experts have said they have found no sign of any organized illegal voting whatsoever.

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Here’s a network map of the right-wing fake news ecosystem

As debate continues over the extent to which “fake news” helped Donald Trump win the presidential race, many have talked about a network of loosely-affiliated, right-wing sites that distributed this content through social media. But few have tried to describe it in scientific terms.

Jonathan Albright, a professor at Elon University in North Carolina, is an expert in data journalism who has worked for both Google and Yahoo. He specializes in media analytics and social networks, and he has created a network map or topology of the fake-news ecosystem.

His research started with a look at the traffic generated by some of the top fake-news distribution sites. As he described in a post published on Medium, he came to the conclusion that banning them from ad networks run by Google or Facebook wouldn’t solve the problem.

That’s because much of the traffic to and from those sites, and therefore their presence at the top of Google’s search engine or high up in the Facebook news feed, is achieved organically, he argued. Many seemed to be driven primarily by sharing through old-fashioned networks such as email.

Note: This was originally published at Fortune, where I was a senior writer from 2015 to 2017

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No, Russian agents are not behind every piece of fake news you see

One of the themes that has emerged during the controversy over “fake news” and its role in the election of Donald Trump is the idea that Russian agents of various kinds helped hack the process by fueling this barrage of false news. But is that really true?

In a recent story, the Washington Post says that this is definitely the case, based on information provided by two groups of what the paper calls “independent researchers.” But the case starts to come apart at the seams the more you look at it.

One group is associated with the Foreign Policy Research Institute, a conservative think tank that says it has been researching Russian propaganda attempts since 2014.

The second group is something called PropOrNot, about which very little is known. Its website doesn’t name anyone who is associated with it, including the researchers who worked on the report. And the Post doesn’t name the group’s executive director — whom it quotes — because it says he is afraid of “being targeted by Russia’s legions of skilled hackers.”

Note: This was originally published at Fortune, where I was a senior writer from 2015 to 2017

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Facebook Is entering a minefield with new Chinese censorship tool

Facebook may be a global behemoth with 1.7 billion users, but there’s one huge market in which it has virtually no presence: China. Chief executive Mark Zuckerberg has made no secret of his desire to enter the country, but so far his desire remains unrequited.

Now, the Facebook CEO appears to be planning to offer the Chinese government a gift, in the hope of winning its affections. According to the The New York Times, his team has developed a tool that will allow the state to censor content. But doing so will open a Pandora’s box that may be difficult to close.

Zuckerberg has reportedly said it is better to be “enabling conversation” even if some of the conversation is censored, and it’s not surprising he would feel that way. His goal is to turn Facebook into a global town square. But what happens when some of the townsfolk suddenly disappear in the middle of the night, and you were the one who gave away their location?

Knowing that this kind of tool exists will also make it more difficult to stop other countries from asking to use it. What will Zuckerberg say if Russia or Turkey wants the same power of prior restraint? What does the global town square look like then?

Note: This was originally published at Fortune, where I was a senior writer from 2015 to 2017

Most students can’t tell the difference between real news and fake news, study finds

The rise of “fake news” is a topic that is getting a lot of attention lately, thanks to the role that Facebook and other social platforms play in news consumption for a growing number of users. But there are other problems as well, a recent Stanford study found.

According to researchers from the university, a majority of students—more than 80% of them, in fact—could not distinguish between a piece of sponsored content or “native advertising” and a real news article. They also had difficulty determining whether a news story shared on social media was credible, and based their decision on odd or even irrelevant factors.

One example asked middle school students whether they should trust an article about financial planning that was written by a bank executive, and sponsored by a bank. The researchers said that many students did not see the author or the sponsored nature of the piece as a reason to question its credibility or accuracy.

Another exercise asked students to look at the homepage of the news site Slate, and identify whether certain parts of it were news or advertising. They had no problem determining that a standard banner ad was advertising, but more than 80% believed a native ad—which was clearly labeled with the words “sponsored content”—was a real news story.

Note: This was originally published at Fortune, where I was a senior writer from 2015 to 2017

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President Trump could spell the end of net neutrality

If you’re AT&T or Comcast, you might like the sounds of Donald Trump’s transition team, but if you are a small content creator or someone who likes a wide range of services being available through your ISP, you probably aren’t going to like it much at all.

That’s because the two advisers that President-elect Donald Trump named to help oversee his telecom policy agenda at the Federal Communications Commission are not friends of net neutrality. And they are likely to have a lot of sway over future FCC policy.

Jeff Eisenach is an economist who once worked for Verizon, and Mark Jamison used to be part of Sprint’s lobbying team. Both men have written about how they are not in favor of net neutrality rules, which keep Internet service providers from giving preferential treatment to certain forms of online content or services.

Note: This was originally published at Fortune, where I was a senior writer from 2015 to 2017

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Trump puts the media between a rock and a very hard place

Donald Trump hasn’t even become President yet, but he has already given us a taste of how acrimonious his relationship with the media is likely to be, after a no-holds-barred meeting with cable executives and off-again, on-again meeting with the New York Times.

The existential problem this poses for the mainstream press is this: Do they accede to Trump’s demands in order to get access to him and his administration, so that they can better report on it? Or do they become even more antagonistic in their coverage, and give up any hope of a working relationship? Both of these options have significant risks associated with them.

The idea that Trump might have an adversarial stance towards the media won’t come as a surprise to anyone who has been following the president-elect on Twitter, or anywhere else for that matter.

Trump has routinely called out the New York Times for being a “failing newspaper,” and slammed both it and the Washington Post for their biased coverage of him during the campaign. At one point, he withdrew the Post‘s press accreditation, as he did for a number of other news outlets.

Note: This was originally published at Fortune, where I was a senior writer from 2015 to 2017

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Facebook needs to act quickly on fake news

Mark Zuckerberg has done his best to get around the problems that his giant social network has created in the form of viral fake news and hoaxes, a problem that many believe may have played a key role in the election of Donald Trump. But he can’t evade the issue much longer.

One of the arguments that the Facebook CEO started with when the fake news discussion first began was that the small proportion of fake news stories couldn’t possibly have affected the outcome of the election. This was “crazy talk,” he said.

But as a number of people quickly pointed out, Facebook’s entire marketing and advertising business — which is worth billions of dollars a year — is predicated on the idea that having your message on the platform can reach and influence hundreds of millions of people. He can’t have it both ways.

Note: This was originally published at Fortune, where I was a senior writer from 2015 to 2017

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Facebook doesn’t need one public editor, it needs a thousand

Depending on whom you choose to believe, the problem of fake news on Facebook is either one of the most important issues currently facing mankind, or an over-blown controversy pumped up by the mainstream media. And in a way, that dichotomy itself points out the problem with defining — let alone actually getting rid of — so-called “fake news.”

When someone uses that term, they could be referring to one of a number of different things: It might be a story about how Bill and Hillary Clinton murdered several top-level Washington insiders, or it might be one about how Donald Trump’s chief adviser is a neo-Nazi, or it might be one about how the really important issue of the election was Clinton’s emails.

The first of these is relatively easy to disprove just by using facts. The second is somewhat more difficult to rebut, since a lot of it is based on innuendo or implication. And the third is almost impossible to respond to because it is pure opinion.

As John Herrman argued in a recent piece in the New York Times, part of the difficulty in solving the “fake news” problem stems from the fact that many people appear to have lost faith in the existing media. Therefore, much of the fact-checking and analysis that newspapers and others have done on Donald Trump wound up being largely irrelevant.

Note: This was originally published at Fortune, where I was a senior writer from 2015 to 2017

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