There’s plenty of blame to go around when it comes to the problem of “fake news,” and some of it quite rightly falls on social networks such as Facebook and Twitter. It’s not that these platforms don’t care about the truth, however. The problem goes deeper than that. It’s more of a structural problem, and it doesn’t come with an easy solution.
Social networks like Facebook and Twitter started out primarily as ways to connect with friends and other people with similar interests, and they did so by making it easy for you to share bits of text, along with hyperlinks to content worth reading on the web.
Eventually, however, text gave way to photos, with both Twitter and Facebook restructuring their news feeds or streams to allow for larger pictures. Then came video — both in the form of video clips (many of which auto-play because advertisers like it that way) and animated GIFs. Hyperlinks, which social networks noticed were rarely clicked on anyway, started to become less important.
Note: This was originally published at Fortune, where I was a senior writer from 2015 to 2017
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