As revenues continue to decline for newspapers in the U.S. and elsewhere, many have adopted paywalls or digital-subscription models, inspired by the New York Times‘ metered access plan. But there have been a number of significant holdouts, and one of the most prominent is The Guardian in Britain. Now, the paper’s CEO says it may start to charge readers for content—does that mean its commitment to not having a paywall has crumbled?
Chief executive David Pemsel says no. What the Guardian has in mind, he says, is expanding its existing membership-based program, and potentially offering content to paying members that isn’t available to non-paying readers. As he described it in a recent interview:
That might mean producing some journalism which only our members can access but no, it’s not a paywall. A paywall is a very different route, which of course we have considered, but putting one up now would diminish our reach and influence around the world, which is the opposite of what we’re trying to do.
Note: This was originally published at Fortune, where I was a senior writer from 2015 to 2017
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