According to at least one account, the big star of the NewTeeVee Live conference — put on by the gang at GigaOm — wasn’t the CEO of Hulu, or the head of Netflix, or even alterna-star Xeni Jardin of Boing Boing. It was 15-year-old video artist Lucas Cruikshank, otherwise known simply as “Fred.” Lucas was a bored teen somewhere in Nebraska when he decided to parody some of the self-obsessed video bloggers on YouTube and came up with the persona of Fred, a hyperactive pre-teen who speaks in an incredibly annoying, squeaky voice. He is a bona fide YouTube superstar.
While musicians and comedians with years of training and talent are desperately trying to get more views for their videos on YouTube, the phenomenon known as Fred records a video of himself leaning into the camera and making faces while sounding like one of the Chipmunks and gets more than a million views. The video I’ve embedded here has more than 11 million, and that’s after less than four months. His latest video has only been up for a day — a single day — and already has more than 400,000 views, and the one before that (two weeks old) has 2 million. His is the most subscribed channel on YouTube and has more than 125 million views in total. Next up: product placement and celebrity cameos.