Twine just launched a new version of its personal bookmark-sharing, data aggregation service, and it has some cool features — but I think instead of explaining all of them, and trying to get across what the service is designed to do (hint: it has something to do with the “semantic Web”), the company should have just posted the video I’ve embedded here. A Twine staffer created it as a gag and played it for CEO and founder Nova Spivack as a joke (this is the real video). Here’s a couple of excerpts:
“Look, I know you like a lot of sh*t. So we created this new tool so you could collect that sh*t, and connect with people who like that same sh*t. Twine ties it all together by topic, so you can have all that sh*t in one place and it’s easy to find it, you know what I’m sayin’? When you bookmark an item, our sh*t is so dope, it automatically extracts the title, description and tags from the page — you don’t have to do a damn thing. It’s pretty awesome.”
“Each Twine has a unique email address, so dude, you get some crazy email, you like it so much, you can send that sh*t to Twine directly from your email. You can invite people to Twine who like the same sh*t you do. One more time I’m gonna tell you: We like to help you collect it, we help you share it, and we help you find other sh*t that you like. Get started and use this goddamn thing today. Holla! (Sound of a gunshot).”
Spivack and the employee who created the video — Candice Nobles — both commented on TechCrunch’s post about it, along with a number of humorless people who said it was “in bad taste,” which is ridiculous. Not only is it hilarious, but it actually describes the service pretty well.