If you’re an Apple fan who has been waiting for the iPhone — or at least an “official” version of the iPhone — for lo, these many months, your heart probably leaped at the word from Rogers Communications supremo Ted Rogers this morning that he has signed a deal with Apple to launch a maple-flavoured version of the world’s most sought-after handset. If you have ever had a cellular data plan from Rogers, however, your heart probably leaped a little less high, and may even have let out a small sigh or shrugged its heart-shaped shoulders.
Why? Because as more than one person has pointed out, the fact that the iPhone is coming to Canada isn’t really the important thing. It’s important, of course, but everyone knew that it was going to arrive eventually. The *really* important thing is what it’s going to cost when it finally arrives — and not so much the phone itself, but the data plan. Will the word “unlimited” be used in conjunction with the word “data?” And if it is, will it actually mean “unlimited,” or will it mean something else that only appears in that special Rogers’ dictionary?
The nightmare scenario is that the iPhone comes, but the costs for service are so prohibitive — not so much for phone calls, but for data charges, Web surfing and so on — that it makes it ridiculous for anyone but a movie star or possibly a dentist to actually afford. Rogers and Bell are notorious for adding charges that boost even the most normal cellular bill into the stratosphere, especially when the user goes onto that thing called the “Internet” and does stuff with a regular app as opposed to the crippled WAP browser that most devices come with.
These are just the kinds of activities that iPhone users tend to engage in, of course — which is why Ted and the gang are so excited about getting them here, and even more excited that they will only work on the Rogers network. For me, I’d be a lot more excited if there was a reasonable data and Web-surfing plan attached to it.