Kevin Nalts is a marketer who currently works for a Fortune 100 company as a consumer-product director, and moonlights as a YouTube comedian, one whose channel is in the top 10 in the comedy section, with more than 24,000 subscribers and over 1.2 million channel views. He also writes a blog called Will Video For Food.
Nalts wrote a column recently for Advertising Age in which he gave marketers some tips on using video and YouTube — a nice counterpoint to the recent piece by a “viral” marketer who wrote a post over at TechCrunch about how to manipulate your way to the front page of YouTube.