Google gobbles Feedburner — officially

And so another rumour comes true — with Google officially acquiring Feedburner — and another startup gets acquired by a giant. In journalism, that officially makes it a trend, since we can now add that deal to CBS buying Last.fm and eBay acquiring StumbleUpon. I confess that the Googleburner deal makes a whole lot more sense than either CBS.fm (which I think makes a little sense) and the eBayUpon deal (which makes very little). I wrote about the Googleburner rumours awhile back, after Sam Sethi at Vecosys broke the news. I know that this deal is only going to feed the “Google is too big and possibly evil” theorists, but I think that’s over-reacting just a tad. My friend Scott Karp has some thoughts at Publishing 2.0