At the same time as we — that is, myself, Mark Evans, Rob Hyndman, Stuart MacDonald and Mike McDerment — have been organizing mesh (which is taking place today and tomorrow at MaRS in Toronto), Mike and his team at 2ndSite have been busy renaming their company and their product and getting ready to relaunch it. So it’s fitting that on the day mesh 2006 launches, so does Mike’s new company, called FreshBooks.com.
You can read a bit more about why the company decided to make the name change at www.brandmurder.com, but suffice it to say that it still provides the same great Web 2.0 service (featured in an “enterprise Web 2.0 apps” piece by Dion Hinchcliffe at ZDNet), which allows companies to do all their invoicing and time-tracking seamlessly online. FreshBooks is also launching a new feature in a couple of weeks, which allows any user to send a printed invoice by first-class mail using the U.S. Postal Service (including a self-addressed envelope). If you want to give it a try, you can check out with this “sneak peek” URL (this creates a short-term demo account that will eventually expire).
Way to go, Mike. Congrats to you and the team.