One reason why people pay so much attention to what Google does is that it can change the landscape with a single move. Take the whole RSS feed-syndication thing, which — despite the relative popularity of Bloglines.com and NewsGator.com and their ilk — is still in its infancy as far as the bulk of Web users are concerned. That’s why things like Yahoo adding RSS support to its email app (much as I dislike having feeds in my mail) make a difference.
Now, the ever-diligent Niall Kennedy has managed to reverse-engineer the API (application programming interface) that Google uses in its Reader application, which sparked the interest of a couple of Google staffers — who said the company is close to releasing its API for public use. (Paul Kedrosky says the API announcement is also a way for Google to deke around criticism of its reader).
I’m not a programmer, but I think this could change things dramatically. For one thing, it could make it even easier for a few smart people to come up with easy-to-use feed readers — apps that are light-years ahead of Google’s own reader, which I happen to think is lame. As Niall has pointed out, Google has already made it relatively easy to come up with an Atom feed for your blog of choice, since Google’s app takes whatever feed it is given and converts it to Atom.
As more than one person has pointed out, RSS (or Atom) is plumbing — hopefully Google’s move will make it easier for people to just use the facilities instead of worrying about what format the equipment is based on. Phil Wainwright says he expects that RSS readers as we know them will eventually disappear (or be absorbed). So maybe Scoble is too late in his attempt to get Microsoft to buy NewsGator.