Robert Scoble points out an interesting patent Google has filed for, described by Loren Baker over at Search Engine Journal, which describes a method for “personalization of placed content ordering in search results.” As Loren explains it, this would involve Google providing personalized search results — even for those who hadn’t expressly agreed to a customized search (as some users have by signing up for Google’s personalized search). The company describes how a number of factors could be used to generate a profile of a particular user, including the location of the computer they’re using, other sites they’ve visited recently, their age or marital status, and even the way they move the mouse or type on the keyboard.
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