{"id":962,"date":"2007-02-06T17:12:56","date_gmt":"2007-02-06T22:12:56","guid":{"rendered":"http:\/\/www.mathewingram.com\/work\/2007\/02\/06\/budtv-definitely-not-the-future\/"},"modified":"2007-02-06T17:12:56","modified_gmt":"2007-02-06T22:12:56","slug":"budtv-definitely-not-the-future","status":"publish","type":"post","link":"https:\/\/mathewingram.com\/work\/2007\/02\/06\/budtv-definitely-not-the-future\/","title":{"rendered":"BudTV &#8212; definitely not the future"},"content":{"rendered":"<p>After reading <a href=\"http:\/\/www.nytimes.com\/2007\/02\/04\/magazine\/04BudTV.t.html?ei=5088&amp;en=b5134a4321e868c1&amp;ex=1328245200&amp;partner=rssnyt&amp;emc=rss&amp;pagewanted=all\">the long piece<\/a> in the New York Times Sunday magazine about Budweiser&#8217;s creation of BudTV, followed by Steve Safran&#8217;s two-thumbs-down <a href=\"http:\/\/www.lostremote.com\/2007\/02\/04\/budtv-falls-flat-with-launch-programming-and-registration\/\">review of said service<\/a> at the Lost Remote blog, I had to check it out for myself &#8212; and I have to say Steve is right on the money. BudTV sucks big time. It&#8217;s not just cringe-inducing in the usual way that Bud commercials are, either. It&#8217;s bad through and through &#8212; as in not funny.<\/p>\n<p><img data-recalc-dims=\"1\" decoding=\"async\" class=\"left\" id=\"image963\" src=\"https:\/\/i0.wp.com\/www.mathewingram.com\/work\/wp-content\/uploads\/budtv.jpg?w=525\" alt=\"budtv.jpg\" \/><\/p>\n<p>Apparently, Anheuser-Busch is spending $30-million in this thing, and all kinds of comic and movie celebrities like Chris Parnell (ex of Saturday Night Live) and Kevin Spacey are involved &#8212; which just makes it even more obvious that money doesn&#8217;t buy humour. Not even close. Chris Parnell&#8217;s <em>Future Show<\/em>, with Chris Farley&#8217;s brother, is right off the lame-o-meter, and another show called <em>Arrogant Fake British Rich Guy<\/em> is just stupid. Not even groan funny &#8212; just stupid. So is <em>Billy Lama<\/em>. I think I chuckled once, but only once. By that standard, the typical Bud Light commercial is Monty Python squared.<\/p>\n<p>Lost Remote and <a href=\"http:\/\/www.paidcontent.org\/entry\/first-look-budtv-not-quite-ready-for-prime-time\/#When:01:12:00Z\">PaidContent<\/a> also point out that for BudTV, &#8220;sharing&#8221; consists of cutting and pasting a URL into an email to a friend. Wow. How 1996. And the registration process is onerous and confusing (not to mention likely useless as far as age verification is concerned). NewTeeVee <a href=\"http:\/\/newteevee.com\/2007\/02\/05\/budtv-tastes-stale-flat\/\">didn&#8217;t think much<\/a> of it either. This is the future of TV? I hope not.<\/p>\n<div class=\"syndication-links\"><\/div>","protected":false},"excerpt":{"rendered":"<p>After reading the long piece in the New York Times Sunday magazine about Budweiser&#8217;s creation of BudTV, followed by Steve Safran&#8217;s two-thumbs-down review of said service at the Lost Remote blog, I had to check it out for myself &#8212; and I have to say Steve is right on the money. BudTV sucks big time. &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/mathewingram.com\/work\/2007\/02\/06\/budtv-definitely-not-the-future\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;BudTV &#8212; definitely not the future&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_crsspst_to_mathewingramblogwordpresscom":false,"mf2_syndication":[],"jetpack_post_was_ever_published":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1],"tags":[],"class_list":["post-962","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/posts\/962","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/comments?post=962"}],"version-history":[{"count":0,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/posts\/962\/revisions"}],"wp:attachment":[{"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/media?parent=962"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/categories?post=962"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/tags?post=962"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}