{"id":922,"date":"2007-01-24T15:37:01","date_gmt":"2007-01-24T20:37:01","guid":{"rendered":"http:\/\/www.mathewingram.com\/work\/2007\/01\/24\/spiralfrog-caught-in-death-spiral\/"},"modified":"2007-01-24T15:37:01","modified_gmt":"2007-01-24T20:37:01","slug":"spiralfrog-caught-in-death-spiral","status":"publish","type":"post","link":"https:\/\/mathewingram.com\/work\/2007\/01\/24\/spiralfrog-caught-in-death-spiral\/","title":{"rendered":"SpiralFrog caught in death spiral?"},"content":{"rendered":"<p>SpiralFrog &#8212; a startup that said it would launch a music-download service supported totally by advertising &#8212; seems to be on the verge of joining the Web 2.0 dead pool, according to <a href=\"http:\/\/news.com.com\/SpiralFrog+loses+CEO%2C+other+executives\/2100-1030_3-6152241.html?tag=html.alert\">this report<\/a> from Cnet. There had already been reports a week or so ago (which started on a music message board) that the CEO had <a href=\"http:\/\/blogs.business2.com\/sloan\/2007\/01\/spiral_frog_axe.html\">been ousted<\/a>. Now it seems several senior executives and board members have also gotten the boot or otherwise headed for the elevator.<\/p>\n<p>From the sounds of it, there was a large-scale management walkout. The story says that &#8220;three directors with strong music-industry ties resigned almost immediately after Kent&#8217;s departure,&#8221; and that in the days following that, &#8220;more directors walked out, as well at least six members of SpiralFrog&#8217;s senior executive team, including the chief marketing, strategy and operating officers.&#8221; Apparently the founder has stepped in and still plans to launch.<\/p>\n<p><img data-recalc-dims=\"1\" decoding=\"async\" class=\"right\" id=\"image923\" src=\"https:\/\/i0.wp.com\/www.mathewingram.com\/work\/wp-content\/uploads\/spiralfrog.jpg?w=525\" alt=\"spiralfrog.jpg\" \/><\/p>\n<p>SpiralFrog got a lot of attention last fall because it was pitching a completely ad-supported service, and also because it had reportedly signed <a href=\"http:\/\/www.techcrunch.com\/2006\/08\/29\/universal-music-group-to-try-ad-driven-music-downloads-through-sprialfrog\/\">an agreement<\/a> with Universal Music Group, one of the four globe-spanning record companies, and that was seen as giving the idea a tremendous amount of legitimacy. But the proposed launch date of December passed by without a peep from the company. The CEO then failed to appear at the MidemNet music conference on the weekend.<\/p>\n<p>As Mike Arrington has written over at TechCrunch, and Steve Rubel writes <a href=\"http:\/\/www.micropersuasion.com\/2007\/01\/rising_dead_poo.html\">here<\/a>, the number of Web 2.0 companies (and I use that term loosely) that have either failed or are on life support continues to grow, including FilmLoop, Browster and others. But many of those were features rather than companies. <\/p>\n<p>What I&#8217;d really like to know about SpiralFrog is what caused all those executives and officers to leave en masse (something that <a href=\"http:\/\/hypebot.typepad.com\/hypebot\/2007\/01\/is_spiral_frog_.html\">wasn&#8217;t<\/a> a <a href=\"http:\/\/blog.wired.com\/music\/2007\/01\/spiralfrog_is_d.html\">surprise<\/a> to several <a href=\"http:\/\/ghostmedia.typepad.com\/ghost_media\/2006\/08\/quite_possibly_.html\">people<\/a>). Was it a lack of confidence in the company&#8217;s financial health? Meddling by the record companies? Personal issues? There&#8217;s obviously a lot more to this story. Cynthia Brumfield of IPDemocracy has some thoughts <a href=\"http:\/\/www.ipdemocracy.com\/archives\/2007\/01\/26\/#002269\">here<\/a>.<\/p>\n<div class=\"syndication-links\"><\/div>","protected":false},"excerpt":{"rendered":"<p>SpiralFrog &#8212; a startup that said it would launch a music-download service supported totally by advertising &#8212; seems to be on the verge of joining the Web 2.0 dead pool, according to this report from Cnet. There had already been reports a week or so ago (which started on a music message board) that the &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/mathewingram.com\/work\/2007\/01\/24\/spiralfrog-caught-in-death-spiral\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;SpiralFrog caught in death spiral?&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_crsspst_to_mathewingramblogwordpresscom":false,"mf2_syndication":[],"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1],"tags":[],"class_list":["post-922","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/posts\/922","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/comments?post=922"}],"version-history":[{"count":0,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/posts\/922\/revisions"}],"wp:attachment":[{"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/media?parent=922"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/categories?post=922"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/tags?post=922"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}