{"id":901,"date":"2007-01-15T14:17:13","date_gmt":"2007-01-15T19:17:13","guid":{"rendered":"http:\/\/www.mathewingram.com\/work\/2007\/01\/15\/blog-payola-round-three-or-four\/"},"modified":"2007-01-15T14:17:13","modified_gmt":"2007-01-15T19:17:13","slug":"blog-payola-round-three-or-four","status":"publish","type":"post","link":"https:\/\/mathewingram.com\/work\/2007\/01\/15\/blog-payola-round-three-or-four\/","title":{"rendered":"Blog payola, round three (or four)"},"content":{"rendered":"

Looks like round three (or is it round four?) of the “blog payola” debate is upon us, something I expected we would see more of in 2007. Over at The Blog Herald, my friend Tony “I Never Sleep” Hung has the 411<\/a> on a new PayPerPost-style blog review service called SponsoredReviews, which is reportedly about to launch<\/a> in beta.<\/p>\n

Tony has the details, and Mike Arrington at TechCrunch brings the outrage, in a post<\/a> that says the “blog payola virus is spreading.”<\/em> In a response in the comments, someone says that services like PayPerPost fill a need, and Mike responds that drug dealers fill a need too. The bottom line, he says, is that such services mean “misled readers, search engine pollution and credibility questions around the entire blogosphere. All for a few dollars a post.”<\/em><\/p>\n

\"bribe.jpg\"<\/p>\n

SponsoredReviews, like PayPerPost, appears to require disclosure — although it’s not clear yet whether that will be a general, site-wide disclosure like the one PPP allows, or whether compensation will have to be disclosed on each and every sponsored post, which is the way I think it should be done. <\/p>\n

SponsoredReviews is also trying to carve out a variation on the model by allowing bloggers to set their own rates, with a bidding system determining the eventual payola level. And the service says that<\/a> it will have a rating system, although it’s not clear what that will consist of.<\/p>\n

I’ve got a great idea: How about instead of requiring disclosure, SponsoredReviews requires bloggers to post the details of the entire monetary transaction that led to the post in a small box next to the post — complete with all the various bids and the final price that was paid for the review. Transparency is good \ud83d\ude42<\/p>\n

<\/div>","protected":false},"excerpt":{"rendered":"

Looks like round three (or is it round four?) of the “blog payola” debate is upon us, something I expected we would see more of in 2007. Over at The Blog Herald, my friend Tony “I Never Sleep” Hung has the 411 on a new PayPerPost-style blog review service called SponsoredReviews, which is reportedly about … <\/p>\n

Continue reading “Blog payola, round three (or four)”<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crsspst_to_mathewingramblogwordpresscom":false,"mf2_syndication":[],"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1],"tags":[],"class_list":["post-901","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/posts\/901","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/comments?post=901"}],"version-history":[{"count":0,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/posts\/901\/revisions"}],"wp:attachment":[{"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/media?parent=901"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/categories?post=901"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/tags?post=901"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}