{"id":89,"date":"2005-11-26T23:48:45","date_gmt":"2005-11-26T23:48:45","guid":{"rendered":"http:\/\/www.mathewingram.com\/work\/index.php\/2005\/11\/26\/wired-editor-says-rss-rules\/"},"modified":"2005-11-26T23:48:45","modified_gmt":"2005-11-26T23:48:45","slug":"wired-editor-says-rss-rules","status":"publish","type":"post","link":"https:\/\/mathewingram.com\/work\/2005\/11\/26\/wired-editor-says-rss-rules\/","title":{"rendered":"Wired editor says RSS rules"},"content":{"rendered":"<p>Wired magazine editor-in-chief Chris Anderson &#8212; also the author of a book on the so-called &#8220;long-tail&#8221; phenomenon &#8212; has an interesting post on his blog, in which he notes that he spends most of his time reading the 150 blogs he subscribes to, and only reads something in a mainstream media outlet <a href=\"http:\/\/www.thelongtail.com\/the_long_tail\/2005\/11\/standing_out_in.html\">if a blog he is reading links to one<\/a>. &#8220;If there&#8217;s something relevant to my interests in the Wall Street Journal, the daily NYT or some other news site, I assume one of the blogs I read will point me to it,&#8221; he says.<\/p>\n<p>That could cause a sort of echo-chamber type of problem, of course (what if those other blog writers don&#8217;t read any mainstream media outlets either?). In any case, Chris says he reads blogs because they add something to the regular news or idea flow, in one of three ways: they add value with &#8220;a unique perspective or analysis,&#8221; they add it with unique information, or they add value by &#8220;providing a unique filter\/lens on content available elsewhere,&#8221; (which sounds a little like number one). <\/p>\n<p>As he points out, this is not just a smart strategy for blogs, &#8220;it&#8217;s a smart strategy for any content creator in an era where the tools of production and distribution are fully democratized and the marketplace is flooded with commodity competition.&#8221; I couldn&#8217;t agree more. And that applies in spades to newspapers and magazines, media formats that have been dying a slow death for the past 20 years, long before the Internet became a phenomenon. All the Web has done is to make the process more obvious, and speed up the rate of decay. <\/p>\n<p>The reason Chris likes blogs is because they filter the news in all sorts of interesting ways, giving you dozens of different viewpoints &#8212; like having a newspaper edited by a whole pile of different people, instead of just one or two. And it gives it to you in &#8220;micro-chunks,&#8221; as <a href=\"http:\/\/avc.blogs.com\/a_vc\/2005\/11\/the_future_of_m.html\">VC Fred Wilson calls them.<\/a> That&#8217;s appealing in all kinds of ways &#8212; ways that a newspaper isn&#8217;t.<\/p>\n<div class=\"syndication-links\"><\/div>","protected":false},"excerpt":{"rendered":"<p>Wired magazine editor-in-chief Chris Anderson &#8212; also the author of a book on the so-called &#8220;long-tail&#8221; phenomenon &#8212; has an interesting post on his blog, in which he notes that he spends most of his time reading the 150 blogs he subscribes to, and only reads something in a mainstream media outlet if a blog &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/mathewingram.com\/work\/2005\/11\/26\/wired-editor-says-rss-rules\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Wired editor says RSS rules&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crsspst_to_mathewingramblogwordpresscom":false,"mf2_syndication":[],"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1],"tags":[],"class_list":["post-89","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/posts\/89","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/comments?post=89"}],"version-history":[{"count":0,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/posts\/89\/revisions"}],"wp:attachment":[{"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/media?parent=89"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/categories?post=89"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/tags?post=89"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}