{"id":820,"date":"2006-12-12T16:34:07","date_gmt":"2006-12-12T21:34:07","guid":{"rendered":"http:\/\/www.mathewingram.com\/work\/2006\/12\/12\/facebook-isnt-yelling-yahoo-just-yet\/"},"modified":"2006-12-12T16:34:07","modified_gmt":"2006-12-12T21:34:07","slug":"facebook-isnt-yelling-yahoo-just-yet","status":"publish","type":"post","link":"https:\/\/mathewingram.com\/work\/2006\/12\/12\/facebook-isnt-yelling-yahoo-just-yet\/","title":{"rendered":"Facebook isn&#8217;t yelling Yahoo! just yet"},"content":{"rendered":"<p>Yahoo&#8217;s burning desire to acquire Facebook has been the talk of the Web 2.0-sphere for lo, these many months. At one point, there was rumoured to be an offer for $750-million, and then another worth $1-billion &#8212; and then, silence. Now, the plot has thickened, thanks to TechCrunch&#8217;s <a href=\"http:\/\/www.techcrunch.com\/2006\/12\/12\/yahoos-project-fraternity-docs-leaked\/\">publication of<\/a> the Secret Yahoo Spreadsheets for the project code-named &#8220;Project Fraternity&#8221; (I guess &#8220;Project Please Help Us Compete With Google And Make Up For Not Buying MySpace&#8221; wouldn&#8217;t fit on a PowerPoint slide).<\/p>\n<p>As Mike Arrington points out with a tiny bit of understatement, the numbers that Yahoo used to justify its valuation &#8212; at one point it offered a deal valuing Facebook at a YouTube-ilicious $1.6-billion &#8212; look to be based on &#8220;robust&#8221; user growth. How robust? By 2010, the company projected that the social-networking site could be attracting almost 50 million users, or <strong>more than 50 per cent<\/strong> of the combined high school and young-adult population of about 83 million.<\/p>\n<p><a href=\"http:\/\/www.techcrunch.com\/2006\/12\/12\/yahoos-project-fraternity-docs-leaked\/\"><img data-recalc-dims=\"1\" decoding=\"async\" id=\"image821\" src=\"https:\/\/i0.wp.com\/www.mathewingram.com\/work\/wp-content\/uploads\/2006\/12\/yahoofraternity.jpg?w=525\" border=\"0\" alt=\"yahoofraternity.jpg\" \/><\/a><\/p>\n<p>And that&#8217;s not the only thing that is &#8220;robust&#8221; about Yahoo&#8217;s numbers, as Fred Stutzman notes <a href=\"http:\/\/chimprawk.blogspot.com\/2006\/12\/problem-with-yahoos-facebook-numbers.html\">on his blog<\/a>. He points out that the projections for Facebook&#8217;s revenue &#8212; from which the purchase price is derived, as in &#8220;6 times revenue at a discount rate of X&#8221; &#8212; assume that <strong>more than 90 per cent of the site&#8217;s users are &#8220;active users.&#8221;<\/strong> That&#8217;s not just an aggressive target, it&#8217;s right up there in wishful-thinking land. <\/p>\n<p>Was it those kinds of nose-bleed projections that made Yahoo pause in its all-out pursuit of Facebook? Or was it the fact that the Internet giant was being held at arm&#8217;s length by Mark Zuckerberg, a guy who won&#8217;t <a href=\"http:\/\/www.techcrunch.com\/2006\/09\/21\/facebook-and-yahoo-in-acquisition-talks-for-1-billion\/\">get up at 8 a.m<\/a>. even for a conference call with Microsoft, and who <a href=\"http:\/\/valleywag.com\/tech\/mark-zuckerberg\/mark-zuckerberg-no-one-wants-to-see-your-toes-214115.php\">wears sandals<\/a> to venture capital conferences? Or did weird old <a href=\"http:\/\/www.valleywag.com\/tech\/terry-semel\/mark-zuckerbergs-embarrassing-uncle-216213.php\">Uncle Terry<\/a> finally put the kibosh on the deal?<\/p>\n<div class=\"syndication-links\"><\/div>","protected":false},"excerpt":{"rendered":"<p>Yahoo&#8217;s burning desire to acquire Facebook has been the talk of the Web 2.0-sphere for lo, these many months. At one point, there was rumoured to be an offer for $750-million, and then another worth $1-billion &#8212; and then, silence. Now, the plot has thickened, thanks to TechCrunch&#8217;s publication of the Secret Yahoo Spreadsheets for &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/mathewingram.com\/work\/2006\/12\/12\/facebook-isnt-yelling-yahoo-just-yet\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Facebook isn&#8217;t yelling Yahoo! just yet&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crsspst_to_mathewingramblogwordpresscom":false,"mf2_syndication":[],"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1],"tags":[],"class_list":["post-820","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/posts\/820","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/comments?post=820"}],"version-history":[{"count":0,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/posts\/820\/revisions"}],"wp:attachment":[{"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/media?parent=820"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/categories?post=820"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/tags?post=820"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}