{"id":77,"date":"2005-11-09T14:44:01","date_gmt":"2005-11-09T14:44:01","guid":{"rendered":"http:\/\/www.mathewingram.com\/work\/?p=38"},"modified":"2005-11-09T14:44:01","modified_gmt":"2005-11-09T14:44:01","slug":"bill-tries-to-rally-the-troops-again","status":"publish","type":"post","link":"https:\/\/mathewingram.com\/work\/2005\/11\/09\/bill-tries-to-rally-the-troops-again\/","title":{"rendered":"Bill tries to rally the troops &#8212; again"},"content":{"rendered":"<p>The hot topic on various tech websites and blogs is Microsoft&#8217;s attempt to rally its troops and attack the new Web services market &#8212; an attempt that comes 10 years almost to the day after Microsoft tried to turn its giant ship around and <a href=\"http:\/\/www.businessweek.com\/1996\/29\/b34842.htm\">get religion with respect to the Internet<\/a>, a campaign that began with the famous &#8220;Internet tidal ave&#8221; memo from Bill Gates. This one begins with two memos: one from Bill G. and one from his new chief technology officer Ray Ozzie, one of the co-creators of IBM&#8217;s Lotus Notes and co-founder of Groove Networks. Tech guru Dave Winer managed to <a href=\"http:\/\/www.hypercamp.org\/2005\/11\/09#a43\">get hold of the two memos and has posted the full text of them on his website<\/a>.<\/p>\n<p>They make for very interesting reading &#8212; even if, as Dave and <a href=\"http:\/\/battellemedia.com\/archives\/002014.php\">John Battelle<\/a> suspect, they were written with the expectation that they would be leaked (Shelley at Burningbird <a href=\"http:\/\/weblog.burningbird.net\/2005\/11\/09\/playing-the-game\/\">thinks so too<\/a> and Good Morning Silicon Valley says it <a href=\"http:\/\/blogs.siliconvalley.com\/gmsv\/2005\/11\/despite_the_mos.html\">might as well have been a press release<\/a>.). If nothing else, the memos make it clear that Ray Ozzie is the new visionary at Microsoft, as <a href=\"http:\/\/www.roughtype.com\/archives\/2005\/11\/ozzie_ascendant.php\">Nicholas Carr points out on his blog<\/a>. Om Malik says that despite the vision, Microsoft still appears to be looking in the rear-view mirror and <a href=\"http:\/\/gigaom.com\/2005\/11\/09\/the-bill-ozzie-show\/\">ignoring the move to mobile devices<\/a> or non-PC devices in their new vision. Robert Scoble says Microsofties are calling the Bill G. memo the &#8220;birthday memo&#8221; in honour of their supreme leader recently turning 50. Happy birthday, Bill.<\/p>\n<div class=\"syndication-links\"><\/div>","protected":false},"excerpt":{"rendered":"<p>The hot topic on various tech websites and blogs is Microsoft&#8217;s attempt to rally its troops and attack the new Web services market &#8212; an attempt that comes 10 years almost to the day after Microsoft tried to turn its giant ship around and get religion with respect to the Internet, a campaign that began &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/mathewingram.com\/work\/2005\/11\/09\/bill-tries-to-rally-the-troops-again\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Bill tries to rally the troops &#8212; again&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crsspst_to_mathewingramblogwordpresscom":false,"mf2_syndication":[],"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1],"tags":[],"class_list":["post-77","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/posts\/77","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/comments?post=77"}],"version-history":[{"count":0,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/posts\/77\/revisions"}],"wp:attachment":[{"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/media?parent=77"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/categories?post=77"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/tags?post=77"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}