{"id":693,"date":"2006-11-07T12:17:24","date_gmt":"2006-11-07T16:17:24","guid":{"rendered":"http:\/\/www.mathewingram.com\/work\/2006\/11\/07\/facebook-a-case-study-of-web-success\/"},"modified":"2006-11-07T12:17:24","modified_gmt":"2006-11-07T16:17:24","slug":"facebook-a-case-study-of-web-success","status":"publish","type":"post","link":"https:\/\/mathewingram.com\/work\/2006\/11\/07\/facebook-a-case-study-of-web-success\/","title":{"rendered":"Facebook: a case study of Web success"},"content":{"rendered":"<p>If you&#8217;ve never come across Startup Review before, it&#8217;s a blog written by Nisan Gabbay, who until recently was an analyst with the venture capital group Sierra Ventures. Instead of short posts or gossip about startups, he does an <a href=\"http:\/\/www.startup-review.com\/blog\/facebook-case-study-offline-behavior-drives-online-usage.php\">in-depth case study<\/a> of a company such as Craigslist every week or two, based on interviews and research. Since many of these companies are pretty well known, there aren&#8217;t that many earth-shattering insights, but they are very useful nonetheless.<\/p>\n<p><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/www.mathewingram.com\/work\/wp-content\/uploads\/2006\/11\/facebook_cake.jpg?w=525\" alt=\"facebook\" \/><\/p>\n<p>His latest is <a href=\"http:\/\/www.startup-review.com\/blog\/facebook-case-study-offline-behavior-drives-online-usage.php\">on Facebook<\/a>, which is reportedly looking at acquisition offers from Yahoo and others in the $1-billion range, and has already reportedly turned down an offer in the $750-million range. Nisan gives us a good overview of how Facebook capitalized on a pre-existing, real-world community in order to grow quickly:<\/p>\n<blockquote><p>Facebook created a high utility online service for enabling pre-existing social behaviors within an offline community. This makes for an interesting lesson learned: it\u00e2\u20ac\u2122s easier to piggyback off a pre-existing community with offline behaviors that drive online service usage.<\/p><\/blockquote>\n<p>He also notes that Facebook created the conditions for such an online community to grow in a relatively sheltered and secure environment, since the site was restricted to college students and others with a .edu address. The company has since lifted that restriction, which has drawn <a href=\"http:\/\/andrewteman.org\/blog\/2006\/09\/26\/facebook-open-registration\/\">some criticism<\/a> from those who thought it should have stuck to its original plan, but has also increased the popularity of the site.<\/p>\n<div class=\"syndication-links\"><\/div>","protected":false},"excerpt":{"rendered":"<p>If you&#8217;ve never come across Startup Review before, it&#8217;s a blog written by Nisan Gabbay, who until recently was an analyst with the venture capital group Sierra Ventures. Instead of short posts or gossip about startups, he does an in-depth case study of a company such as Craigslist every week or two, based on interviews &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/mathewingram.com\/work\/2006\/11\/07\/facebook-a-case-study-of-web-success\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Facebook: a case study of Web success&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crsspst_to_mathewingramblogwordpresscom":false,"mf2_syndication":[],"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1],"tags":[],"class_list":["post-693","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/posts\/693","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/comments?post=693"}],"version-history":[{"count":0,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/posts\/693\/revisions"}],"wp:attachment":[{"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/media?parent=693"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/categories?post=693"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/tags?post=693"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}