{"id":69,"date":"2005-11-03T11:59:08","date_gmt":"2005-11-03T11:59:08","guid":{"rendered":"http:\/\/www.mathewingram.com\/work\/?p=29"},"modified":"2005-11-03T11:59:08","modified_gmt":"2005-11-03T11:59:08","slug":"google-wants-to-get-to-know-you","status":"publish","type":"post","link":"https:\/\/mathewingram.com\/work\/2005\/11\/03\/google-wants-to-get-to-know-you\/","title":{"rendered":"Google wants to get to know you"},"content":{"rendered":"<p>Robert Scoble points out an interesting patent Google has filed for, described by Loren Baker over at <a href=\"http:\/\/www.searchenginejournal.com\/index.php?p=2448\">Search Engine Journal<\/a>, which describes a method for &#8220;personalization of placed content ordering in search results.&#8221; As Loren explains it, this would involve Google providing personalized search results &#8212; even for those who hadn&#8217;t expressly agreed to a customized search (as some users have by signing up for Google&#8217;s personalized search). The company describes how a number of factors could be used to <a href=\"http:\/\/appft1.uspto.gov\/netacgi\/nph-Parser?Sect1=PTO1&amp;Sect2=HITOFF&amp;d=PG01&amp;p=1&amp;u=%2Fnetahtml%2FPTO%2Fsrchnum.html&amp;r=1&amp;f=G&amp;l=50&amp;s1=%2220050240580%22.PGNR.&amp;OS=DN\/20050240580&amp;RS=DN\/20050240580\">generate a profile of a particular user<\/a>, including the location of the computer they&#8217;re using, other sites they&#8217;ve visited recently, their age or marital status, and even the way they move the mouse or type on the keyboard.<\/p>\n<div class=\"syndication-links\"><\/div>","protected":false},"excerpt":{"rendered":"<p>Robert Scoble points out an interesting patent Google has filed for, described by Loren Baker over at Search Engine Journal, which describes a method for &#8220;personalization of placed content ordering in search results.&#8221; As Loren explains it, this would involve Google providing personalized search results &#8212; even for those who hadn&#8217;t expressly agreed to a &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/mathewingram.com\/work\/2005\/11\/03\/google-wants-to-get-to-know-you\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Google wants to get to know you&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crsspst_to_mathewingramblogwordpresscom":false,"mf2_syndication":[],"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1],"tags":[],"class_list":["post-69","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/posts\/69","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/comments?post=69"}],"version-history":[{"count":0,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/posts\/69\/revisions"}],"wp:attachment":[{"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/media?parent=69"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/categories?post=69"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/tags?post=69"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}