{"id":656,"date":"2006-10-31T15:00:02","date_gmt":"2006-10-31T19:00:02","guid":{"rendered":"http:\/\/www.mathewingram.com\/work\/2006\/10\/31\/reddit-gets-to-digg-ify-conde-nast\/"},"modified":"2006-10-31T15:00:02","modified_gmt":"2006-10-31T19:00:02","slug":"reddit-gets-to-digg-ify-conde-nast","status":"publish","type":"post","link":"https:\/\/mathewingram.com\/work\/2006\/10\/31\/reddit-gets-to-digg-ify-conde-nast\/","title":{"rendered":"Reddit gets to Digg-ify Conde Nast"},"content":{"rendered":"

More acquisition news: Reddit, the Digg-style social bookmarking or social-news site, has been acquired<\/a> by Conde Nast, the magazine publisher behind Wired, The New Yorker, Vogue, GQ and a bunch of other magazines. The announcement from the Reddit team — which includes just four people — is here<\/a>. No word so far on whether the rumoured price of $65-million has any relationship to reality (I would be suprised if it was anything close to that).<\/p>\n

Reddit is to become part of Wired media, and its voting-style service is expected to be incorporated into or Digg-ify some of Conde Nast’s other sites. As more than one observer has commented, it seems likely that the magazine empire got to know the guys at Reddit — including Alexis Ohanian, who I did<\/a> a short email interview with last year — when they put together lipstick.com, a celebrity news site. They also did a similar kind of private label thing for Slate.<\/p>\n

\"reddit\"<\/p>\n

Maybe it’s just because I work for an old-fashioned media entity, but I happen to think that the kind of thing Digg and Reddit and Netscape.com are doing makes a lot of sense as part of a media property of some kind. The interesting thing to watch will be whether the magazine sites that Conde Nast tries to Digg-ify will be restricted to content from those magazines, or whether they will open them up. <\/p>\n

In any case, congrats to Alexis and his team (who got their start working in someone’s apartment as part of Paul Graham’s Y Combinator, a kind of summer camp for startups). I hope the deal works out for them. Matt Sparkes has an email interview with Alexis here<\/a>.<\/p>\n

<\/div>","protected":false},"excerpt":{"rendered":"

More acquisition news: Reddit, the Digg-style social bookmarking or social-news site, has been acquired by Conde Nast, the magazine publisher behind Wired, The New Yorker, Vogue, GQ and a bunch of other magazines. The announcement from the Reddit team — which includes just four people — is here. No word so far on whether the … <\/p>\n

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