{"id":633,"date":"2006-10-26T11:44:35","date_gmt":"2006-10-26T15:44:35","guid":{"rendered":"http:\/\/www.mathewingram.com\/work\/2006\/10\/26\/dells-new-marketing-video-wtf\/"},"modified":"2006-10-26T11:44:35","modified_gmt":"2006-10-26T15:44:35","slug":"dells-new-marketing-video-wtf","status":"publish","type":"post","link":"https:\/\/mathewingram.com\/work\/2006\/10\/26\/dells-new-marketing-video-wtf\/","title":{"rendered":"Dell’s new marketing video — WTF?"},"content":{"rendered":"

Just for the record, I think it’s great when a company has some fun with things, shakes things up a bit, lets its hair down (fill in your favourite metaphor here). But at the same time, I think a company with some image problems — like say… oh, I don’t know, like Dell, for example — might want to make sure that if it spends a bunch of dough on an attempt to be funny<\/a>, that it is a) actually funny and b) funny. The video clip that Michael Dell introduced at OracleWorld doesn’t qualify.<\/p>\n

\"dell<\/a><\/p>\n

In fact, as almost everyone who has seen it seems to agree, it is mind-numbingly bad. Not just un-funny, but cringe-inducingly un-funny — like say, your grandmother dressing like 50 Cent and trying to do a rap about adult diapers. What was Dell trying to do with this video? It isn’t aimed at consumers, because it’s all about proprietary standards. It’s clearly aimed at suppliers — specifically, aging suppliers with no sense of humour, or taste for that matter.<\/p>\n

Not only is it un-funny in the worst way, it’s also about five times too long for a self-deprecating joke video (Nick Douglas will pay you<\/a> if you sit through the whole thing). If the guys behind JibJab.com — whose style this imitates — were involved in this clip in any way, they should do themselves and everyone else a favour and go directly to Hell (Note: one of the founders responded in my comments to say they weren’t involved). And Larry Ellison should sue.<\/p>\n

Update:<\/b><\/p>\n

My friend Stuart said that howlingly lame videos like this are made all the time for supplier-type conferences, and that it wasn’t really designed for regular people to see — to which I replied that the lesson here is, in the age of YouTube, everything will eventually be seen, whether you want it to or not.<\/p>\n

<\/div>","protected":false},"excerpt":{"rendered":"

Just for the record, I think it’s great when a company has some fun with things, shakes things up a bit, lets its hair down (fill in your favourite metaphor here). But at the same time, I think a company with some image problems — like say… oh, I don’t know, like Dell, for example … <\/p>\n

Continue reading “Dell’s new marketing video — WTF?”<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crsspst_to_mathewingramblogwordpresscom":false,"mf2_syndication":[],"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1],"tags":[],"class_list":["post-633","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/posts\/633","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/comments?post=633"}],"version-history":[{"count":0,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/posts\/633\/revisions"}],"wp:attachment":[{"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/media?parent=633"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/categories?post=633"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/tags?post=633"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}