{"id":623,"date":"2006-10-24T22:54:27","date_gmt":"2006-10-25T02:54:27","guid":{"rendered":"http:\/\/www.mathewingram.com\/work\/2006\/10\/24\/coke-finally-grabs-a-clue\/"},"modified":"2006-10-24T22:54:27","modified_gmt":"2006-10-25T02:54:27","slug":"coke-finally-grabs-a-clue","status":"publish","type":"post","link":"https:\/\/mathewingram.com\/work\/2006\/10\/24\/coke-finally-grabs-a-clue\/","title":{"rendered":"Coke finally grabs a clue"},"content":{"rendered":"

Coca-Cola, the giant sugar-water purveyor, has finally seen the light when it comes to the famous Diet Coke-and-Mentos video that became a viral hit on YouTube and Revver earlier this year. If you haven’t seen it, the video shows the Eeepybird team<\/a> — two guys in white lab coats and goggles, who are really a professional juggler named Fritz Grobe and a lawyer named Stephen Voltz — conducting a sort of choreographed dance involving bottles of Diet Coke (some of them hanging from strings) and packages of Mentos mints, which together produce giant geysers of pop and create a kind of moving fountain.<\/p>\n

The company that makes Mentos (a subsidiary of an Italian concern called Perfetti van Melle) quickly saw the benefit of this video, which they said was equivalent to about $10-million dollars worth of advertising, and arranged to have the Eepybird team create some other videos just for them. Coca-Cola, however, took the “Hey, quit fooling around with our product” tack, and said it had no intention of doing anything with the Eepybird guys, because — as Coke told the Wall Street Journal<\/a> — that type of craziness “doesn’t fit with the Coke brand.”<\/p>\n

Obviously, someone at Coke gave their head a shake and decided that getting millions of dollars in free advertising was probably a good thing (Gee — ya think?) and the company recently announced a new Poetry in Motion<\/a> contest, as Kevin Nalty describes on his video blog here<\/a>. Congratulations to Coke for finally grabbing a clue. Too bad it took so long.<\/p>\n

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Coca-Cola, the giant sugar-water purveyor, has finally seen the light when it comes to the famous Diet Coke-and-Mentos video that became a viral hit on YouTube and Revver earlier this year. If you haven’t seen it, the video shows the Eeepybird team — two guys in white lab coats and goggles, who are really a … <\/p>\n

Continue reading “Coke finally grabs a clue”<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crsspst_to_mathewingramblogwordpresscom":false,"mf2_syndication":[],"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1],"tags":[],"class_list":["post-623","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/posts\/623","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/comments?post=623"}],"version-history":[{"count":0,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/posts\/623\/revisions"}],"wp:attachment":[{"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/media?parent=623"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/categories?post=623"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/tags?post=623"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}