Matt Cutts has a good breakdown<\/a> of how it works, while Om says Google should be<\/a> compensating CSE creators with more than the usual AdSense dosh.<\/p>\n Original post:<\/b><\/p>\n According to a report<\/a> in the Financial Times, Google will be launching a customized search tool on Tuesday, one that can be embedded in a webpage and will search inside websites you specify. Not only that, but you can apparently add new sites to your custom search index as you surf, by tagging pages with a keyword. This is something that Google sleuth Garrett Rogers hinted at not long ago<\/a>, after poking around in Google’s code.<\/p>\n When I read the headline of the FT story, the first thing I thought of was Rollyo.com, and the second thing I thought of was Swicki.com. Both are services that allow you to produce — or “roll your own” — customized search engine. I have tried and like both tools, which have some differences (Swicki lets you create a tag cloud of search terms and Rollyo has a built-in site search) but I removed them both for a variety of reasons. Are their days numbered now that Google has appeared on the scene?<\/p>\n Some might recall that this discussion has occurred before, with a Web-based calendar called Kiko. When Google Calendar appeared, Kiko quickly decided it wasn’t worth going up against a $130-billion behemoth — a decision Paul Graham said<\/a> was the right one and David at 37signals implied was the wrong one<\/a> — and sold itself on eBay (and was eventually bought by Toronto’s own Tucows). Will Rollyo or Swicki be making the same decision?<\/p>\n![\"shark\"](\"https:\/\/i0.wp.com\/www.mathewingram.com\/work\/wp-content\/uploads\/2006\/10\/teeth.jpg?w=525\")
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