{"id":506,"date":"2006-09-07T16:31:13","date_gmt":"2006-09-07T20:31:13","guid":{"rendered":"http:\/\/www.mathewingram.com\/work\/2006\/09\/07\/fred-vs-jason-on-youtubes-value\/"},"modified":"2006-09-07T16:31:13","modified_gmt":"2006-09-07T20:31:13","slug":"fred-vs-jason-on-youtubes-value","status":"publish","type":"post","link":"https:\/\/mathewingram.com\/work\/2006\/09\/07\/fred-vs-jason-on-youtubes-value\/","title":{"rendered":"Fred vs. Jason on YouTube&#8217;s value"},"content":{"rendered":"<p>Now things are starting to get interesting &#8212; it looks like we&#8217;ve got ourselves a bet on when and how YouTube gets TV networks to play ball. Check <a href=\"http:\/\/www.calacanis.com\/2006\/09\/07\/youtube-yearly-revenue-potential-fred-says-150m-a-year-i-say\/#c1172109\">the comments<\/a> on Jason Calacanis&#8217;s blog, where he takes issue with Fred Wilson of Union Square Ventures over YouTube&#8217;s ability to &#8220;monetize&#8221; their traffic (from the Latin for &#8220;turn into stock options&#8221;). Fred says that he expects a network to license their content for distribution on YouTube &#8220;and take a guaranteed CPM or a rev share (maybe both).&#8221; And here&#8217;s the kicker:<\/p>\n<blockquote><p>I&#8217;ll bet you a sushi dinner of the winners choice in NY or LA that it happens in the next 12 months.<\/p><\/blockquote>\n<p>Game on, as we say up north in the world of road-hockey. For what it&#8217;s worth, I think Jason makes some good points (although I would deny that if called to testify in court), since they are pretty much the same points I made in my comment on <a href=\"http:\/\/avc.blogs.com\/a_vc\/2006\/09\/youtubes_potent.html\">Fred&#8217;s post<\/a>. Namely: the CPM Fred uses is likely too high, and so is the proportion of YouTube content that is monetizeable &#8212; although I think the one of the cat in the Kleenex box or whatever is hilarious too, don&#8217;t get me wrong, and I&#8217;m a huge lonelygirl15 fan too, as anyone who reads this blog (yes, I mean you, mom) <a href=\"http:\/\/www.mathewingram.com\/work\/2006\/09\/01\/lonelygirl15-the-plot-thickens\/\">knows by now<\/a>.<\/p>\n<p>So who&#8217;s right &#8212; Jason or Fred? A sushi dinner is riding on the outcome of this historic match-up. Film at 11.<\/p>\n<div class=\"syndication-links\"><\/div>","protected":false},"excerpt":{"rendered":"<p>Now things are starting to get interesting &#8212; it looks like we&#8217;ve got ourselves a bet on when and how YouTube gets TV networks to play ball. Check the comments on Jason Calacanis&#8217;s blog, where he takes issue with Fred Wilson of Union Square Ventures over YouTube&#8217;s ability to &#8220;monetize&#8221; their traffic (from the Latin &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/mathewingram.com\/work\/2006\/09\/07\/fred-vs-jason-on-youtubes-value\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Fred vs. Jason on YouTube&#8217;s value&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crsspst_to_mathewingramblogwordpresscom":false,"mf2_syndication":[],"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1],"tags":[],"class_list":["post-506","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/posts\/506","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/comments?post=506"}],"version-history":[{"count":0,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/posts\/506\/revisions"}],"wp:attachment":[{"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/media?parent=506"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/categories?post=506"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/tags?post=506"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}