{"id":4992,"date":"2010-01-27T18:30:19","date_gmt":"2010-01-27T22:30:19","guid":{"rendered":"http:\/\/www.mathewingram.com\/work\/?p=4992"},"modified":"2010-01-27T18:30:19","modified_gmt":"2010-01-27T22:30:19","slug":"will-the-itablet-help-the-media-possibly-save-the-media-no","status":"publish","type":"post","link":"https:\/\/mathewingram.com\/work\/2010\/01\/27\/will-the-itablet-help-the-media-possibly-save-the-media-no\/","title":{"rendered":"Will the iTablet help the media? Possibly. Save the media? No."},"content":{"rendered":"<p>Is the <a href=\"http:\/\/theappleblog.com\/2010\/01\/27\/apple-introduces-the-ipad\/\">newly launched<\/a> Apple tablet, the iPad, beautiful? Yes. Drool-worthy, in fact. Will Apple sell a lot of them? If the iPod and the iPhone are anything to go by, then yes \u2014 and at $499 for the basic version, they are priced to move. But does the iPad contain anything that could be seen as throwing a lifeline to the foundering ship of traditional media? Well, no.<\/p>\n<p>Once you get past the hype (of which there has been a boatload), the iPad is really just a larger version of the iPod touch, with some interface and usability tweaks thrown in around things like email, games and e-books. Has the iPhone changed the traditional print media business? Not at all \u2014 unless you think selling an app for your publication (as <a href=\"http:\/\/blogs.wsj.com\/digits\/2009\/10\/21\/gq-creates-a-299-iphone-app\/\">Conde Nast has for GQ<\/a>) is a game-changer.<\/p>\n<p>Yes, the New York Times app looks impressive, with video that plays right inside the newspaper display (although you can do that on the NYT web site, too). But will a fancier app change the nature of the newspaper business or the magazine business? No.<\/p>\n<p><em>Please read the <a href=\"http:\/\/gigaom.com\/2010\/01\/27\/will-the-ipad-help-media-possibly-save-media-no\/\">rest of this post<\/a> at GigaOm<\/em><\/p>\n<div class=\"syndication-links\"><\/div>","protected":false},"excerpt":{"rendered":"<p>Is the newly launched Apple tablet, the iPad, beautiful? Yes. Drool-worthy, in fact. Will Apple sell a lot of them? If the iPod and the iPhone are anything to go by, then yes \u2014 and at $499 for the basic version, they are priced to move. But does the iPad contain anything that could be &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/mathewingram.com\/work\/2010\/01\/27\/will-the-itablet-help-the-media-possibly-save-the-media-no\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Will the iTablet help the media? Possibly. Save the media? No.&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crsspst_to_mathewingramblogwordpresscom":false,"mf2_syndication":[],"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1],"tags":[],"class_list":["post-4992","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/posts\/4992","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/comments?post=4992"}],"version-history":[{"count":0,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/posts\/4992\/revisions"}],"wp:attachment":[{"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/media?parent=4992"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/categories?post=4992"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/tags?post=4992"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}