{"id":4923,"date":"2009-12-03T19:17:58","date_gmt":"2009-12-03T23:17:58","guid":{"rendered":"http:\/\/www.mathewingram.com\/work\/2009\/12\/03\/daily-mirror-editor-says-to-forget-about-seo\/"},"modified":"2009-12-03T19:17:58","modified_gmt":"2009-12-03T23:17:58","slug":"daily-mirror-editor-says-to-forget-about-seo","status":"publish","type":"post","link":"https:\/\/mathewingram.com\/work\/2009\/12\/03\/daily-mirror-editor-says-to-forget-about-seo\/","title":{"rendered":"Daily Mirror editor says to forget about SEO"},"content":{"rendered":"<div class=\"posterous_bookmarklet_entry\">\n<p>Matt Kelly of the Mirror decries what he believes to be <a href=\"http:\/\/www.guardian.co.uk\/media\/pda\/2009\/dec\/02\/mike-kelly-seo-journalism-world-newspaper-congress-keynote#\">a cruel delusion<\/a> on the part of newspapers, who have used SEO techniques to accumulate a broader audience &#8212; but have succeeded only in attracting &#8220;locusts&#8221; who have little long-term value, while at the same time cheapening their content and advertising.<\/p>\n<p>Below, he brags about how low the traffic from search engines is to two new sites that the Mirror launched, deliberately ignoring SEO:<\/p>\n<p>      <\/p>\n<blockquote class=\"posterous_long_quote\">\n<p>Crucially, traffic from search engines is ridiculously low for a newspaper website. Around 15 percent for MirrorFootball and less than 10 for 3am. That means the vast majority of traffic has either come from bookmarks, or a referral from an informed source. We get a lot of traffic to both sites from social networks like Twitter and Facebook. Not recommendations from a search engine, but from a friend. That&#8217;s how to grow a meaningful audience. <\/p>\n<\/blockquote>\n<div class=\"posterous_quote_citation\">via <a href=\"http:\/\/www.guardian.co.uk\/media\/pda\/2009\/dec\/02\/mike-kelly-seo-journalism-world-newspaper-congress-keynote\">guardian.co.uk<\/a><\/div>\n<\/p>\n<\/div>\n<p style=\"font-size:10px;\">  <a href=\"http:\/\/posterous.com\">Posted via web<\/a>   from <a href=\"http:\/\/mathewingram.posterous.com\/daily-mirror-editor-says-to-forget-about-seo\">mathewingram&#8217;s posterous<\/a>  <\/p>\n<div class=\"syndication-links\"><\/div>","protected":false},"excerpt":{"rendered":"<p>Matt Kelly of the Mirror decries what he believes to be a cruel delusion on the part of newspapers, who have used SEO techniques to accumulate a broader audience &#8212; but have succeeded only in attracting &#8220;locusts&#8221; who have little long-term value, while at the same time cheapening their content and advertising. Below, he brags &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/mathewingram.com\/work\/2009\/12\/03\/daily-mirror-editor-says-to-forget-about-seo\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Daily Mirror editor says to forget about SEO&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crsspst_to_mathewingramblogwordpresscom":false,"mf2_syndication":[],"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1],"tags":[],"class_list":["post-4923","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/posts\/4923","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/comments?post=4923"}],"version-history":[{"count":0,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/posts\/4923\/revisions"}],"wp:attachment":[{"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/media?parent=4923"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/categories?post=4923"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/tags?post=4923"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}