{"id":4815,"date":"2009-10-28T23:19:10","date_gmt":"2009-10-29T03:19:10","guid":{"rendered":"http:\/\/www.mathewingram.com\/work\/2009\/10\/28\/bloggers-trust-msm-and-correction-fluid\/"},"modified":"2009-10-28T23:19:10","modified_gmt":"2009-10-29T03:19:10","slug":"bloggers-trust-msm-and-correction-fluid","status":"publish","type":"post","link":"https:\/\/mathewingram.com\/work\/2009\/10\/28\/bloggers-trust-msm-and-correction-fluid\/","title":{"rendered":"Bloggers, trust, MSM and correction fluid"},"content":{"rendered":"
\n

Megan Garber has a thoughtful and all-around excellent piece<\/a> at the Columbia Journalism Review that looks at how mainstream media and several blogs handled a story about Justice Antonin Scalia and comments he made about a landmark anti-segregation ruling:<\/p>\n<\/p>\n

\n
\n

In the teeming world of the Web \u2014 one defined not merely by seemingly endless variety on the part of news outlets, but also by, consequently, seemingly endless choice among news consumers \u2014 one of the rarest and therefore most valuable commodities is trust. <\/p>\n

That tenuous good \u2014 a function of authority, accuracy, and audience attention \u2014 is a limited resource largely because one of its key components \u2014 attention \u2014 is itself finite. Each audience member has only a limited amount of attention he or she can give to news stories. And that limited resource, in turn, leads to a tension between plenty \u2014 the variety and redundancy of news outlets available to audiences \u2014 and scarcity. With the end result being, among other things, that no longer is reader loyalty something that can be safely assumed, in the old \u2018well, where else are they going to go for their news?\u2019 model. In our world of media plenty, no longer is the cultivation of trust one component of the journalistic equation; it is a key component. It is, in many ways, the<\/i> component: If people doubt the accuracy of the journalism you produce \u2014 or, worse, if they don\u2019t pay attention to it in the first place \u2014 then what, really, is the point? <\/p>\n

For bloggers, whose journalism evolved with the Web, the visceral instinct toward trust \u2014 the implicit recognition of its primacy\u2014is coded, so to speak, into their journalistic DNA. Mainstream outlets, on the other hand \u2014 outlets which, up to now, have been able to take their readership largely for granted \u2014 don\u2019t generally share that instinct. They\u2019ve always been interested in cultivating trust, of course \u2014 trust builds audiences, which builds both revenue and journalistic impact\u2014but their relationship with trust has been more detached. They\u2019ve generally understood trust as something to be \u2018earned\u2019\u2026but not as something that is implicitly, and existentially, necessary. While they\u2019ve had to work to maintain reader trust\u2026they haven\u2019t had to work too<\/i> hard at it. Because, again: where else are the readers going to go?<\/i> <\/p>\n<\/p><\/div>\n<\/blockquote>\n

via cjr.org<\/a><\/div>\n

As my friend Craig Newmark likes to say: “Trust is the new black.” <\/p>\n<\/p>\n<\/div>\n

Posted via web<\/a> from mathewingram’s posterous<\/a> <\/p>\n

<\/div>","protected":false},"excerpt":{"rendered":"

Megan Garber has a thoughtful and all-around excellent piece at the Columbia Journalism Review that looks at how mainstream media and several blogs handled a story about Justice Antonin Scalia and comments he made about a landmark anti-segregation ruling: In the teeming world of the Web \u2014 one defined not merely by seemingly endless variety … <\/p>\n

Continue reading “Bloggers, trust, MSM and correction fluid”<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crsspst_to_mathewingramblogwordpresscom":false,"mf2_syndication":[],"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1],"tags":[],"class_list":["post-4815","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/posts\/4815","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/comments?post=4815"}],"version-history":[{"count":0,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/posts\/4815\/revisions"}],"wp:attachment":[{"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/media?parent=4815"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/categories?post=4815"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/tags?post=4815"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}