{"id":458,"date":"2006-08-10T17:22:06","date_gmt":"2006-08-10T21:22:06","guid":{"rendered":"http:\/\/www.mathewingram.com\/work\/2006\/08\/10\/and-where-is-that-attention-going\/"},"modified":"2006-08-10T17:22:06","modified_gmt":"2006-08-10T21:22:06","slug":"and-where-is-that-attention-going","status":"publish","type":"post","link":"https:\/\/mathewingram.com\/work\/2006\/08\/10\/and-where-is-that-attention-going\/","title":{"rendered":"And where is that attention going?"},"content":{"rendered":"<p>As a kind of followup to my <a href=\"http:\/\/www.mathewingram.com\/work\/2006\/08\/10\/new-media-is-attention\/\">previous post<\/a> about how new media <i>is<\/i> attention, it&#8217;s worth looking at where that attention is going, and a recent survey by Ofcom (the media regulator) in Britain gives us a snapshot of that. As <a href=\"http:\/\/www.paidcontent.org\/gen-n-as-in-network-radically-changes-media-world\">summarized<\/a> by Staci over at PaidContent &#8212; a great example of new media if ever there was one &#8212; the survey looked at media consumption habits by what it calls Generation N (how did we get from Y all the way back to N?). A full version of the study in PDF format is <a href=\"http:\/\/www.ofcom.org.uk\/research\/cm\/cm06\/main.pdf\">here<\/a>.<\/p>\n<p>It&#8217;s no surprise that the N in Generation N stands for &#8220;networked,&#8221; since the network is where younger media consumers like to go (and not the television network, obviously). As the survey report (BBC news story <a href=\"http:\/\/news.bbc.co.uk\/2\/hi\/technology\/4779329.stm\">here<\/a>) puts it:<\/p>\n<blockquote><p>&#8220;There is also evidence of a significant difference in communications usage patterns between young adults and the general population: for example, 16-24 year olds spend on average 21 minutes more time online per week, send 42 more SMS text messages, but spend over seven hours less time watching television.&#8221;<\/p><\/blockquote>\n<p>According to the report, &#8220;share of viewing of terrestrial channels among 16\u00e2\u20ac\u201c24 year olds is down from 74.3% of their viewing time in 2001 to 58% in 2005.&#8221; Over 70 per cent of that age group have used social networking or blogging sites such as MySpace, and over half of those surveyed used such sites at least once a week. A total of 37% of 18-24 year olds have posted material online (compared to 14% across all age groups), while close to one in five have their own website or blog.<\/p>\n<div class=\"syndication-links\"><\/div>","protected":false},"excerpt":{"rendered":"<p>As a kind of followup to my previous post about how new media is attention, it&#8217;s worth looking at where that attention is going, and a recent survey by Ofcom (the media regulator) in Britain gives us a snapshot of that. As summarized by Staci over at PaidContent &#8212; a great example of new media &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/mathewingram.com\/work\/2006\/08\/10\/and-where-is-that-attention-going\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;And where is that attention going?&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crsspst_to_mathewingramblogwordpresscom":false,"mf2_syndication":[],"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1],"tags":[],"class_list":["post-458","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/posts\/458","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/comments?post=458"}],"version-history":[{"count":0,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/posts\/458\/revisions"}],"wp:attachment":[{"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/media?parent=458"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/categories?post=458"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/tags?post=458"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}