{"id":4558,"date":"2009-05-25T10:36:33","date_gmt":"2009-05-25T14:36:33","guid":{"rendered":"http:\/\/www.mathewingram.com\/work\/?p=4558"},"modified":"2009-05-25T10:36:33","modified_gmt":"2009-05-25T14:36:33","slug":"chris-brogans-vision-of-a-new-media-entity","status":"publish","type":"post","link":"https:\/\/mathewingram.com\/work\/2009\/05\/25\/chris-brogans-vision-of-a-new-media-entity\/","title":{"rendered":"Chris Brogan&#8217;s vision of a new media entity"},"content":{"rendered":"<p>Chris Brogan isn&#8217;t &#8212; and as far as I know has never been &#8212; a journalist. He&#8217;s a new-media marketing consultant and the founder of Podcamp (his bio is <a href=\"http:\/\/www.chrisbrogan.com\/about\/\">here<\/a>). When I saw that he had written a blog post about what a &#8220;new media&#8221; company of the future might look like, I confess that I was expecting something with a focus primarily on marketing (perhaps that was unfair, but there it is). What Chris came up with, however, <a href=\"http:\/\/www.chrisbrogan.com\/the-next-media-company\/\">is very similar<\/a> to what I see when I think about the future of the online media business &#8212; a business that takes advantage of what the online world allows, rather than treating it as an afterthought. Among other things, Chris says such an entity would realize that:<\/p>\n<ul>\n<li>Stories are points in time [and] don\u2019t end at publication.<\/li>\n<p><\/p>\n<li>Curators and editors rule, and creators aren\u2019t necessarily on staff.<\/li>\n<p><\/p>\n<li>Media cannot stick to one form. Text, photos, video, music, audio, animation, etc.<\/li>\n<p><\/p>\n<li>Everything must be portable and mobile-ready.<\/li>\n<p><\/p>\n<li>Everything must have collaborative opportunities.<\/li>\n<p><\/p>\n<li>Advertising cannot be the primary method of revenue.<\/li>\n<\/ul>\n<p>Be sure to read <a href=\"http:\/\/www.chrisbrogan.com\/the-next-media-company\/\">the whole thing<\/a>. A good debate is already emerging in the comments.<\/p>\n<div class=\"syndication-links\"><\/div>","protected":false},"excerpt":{"rendered":"<p>Chris Brogan isn&#8217;t &#8212; and as far as I know has never been &#8212; a journalist. He&#8217;s a new-media marketing consultant and the founder of Podcamp (his bio is here). When I saw that he had written a blog post about what a &#8220;new media&#8221; company of the future might look like, I confess that &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/mathewingram.com\/work\/2009\/05\/25\/chris-brogans-vision-of-a-new-media-entity\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Chris Brogan&#8217;s vision of a new media entity&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crsspst_to_mathewingramblogwordpresscom":false,"mf2_syndication":[],"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1],"tags":[],"class_list":["post-4558","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/posts\/4558","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/comments?post=4558"}],"version-history":[{"count":0,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/posts\/4558\/revisions"}],"wp:attachment":[{"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/media?parent=4558"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/categories?post=4558"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/tags?post=4558"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}