{"id":428,"date":"2006-07-24T16:52:40","date_gmt":"2006-07-24T20:52:40","guid":{"rendered":"http:\/\/www.mathewingram.com\/work\/2006\/07\/24\/power-to-the-people-man\/"},"modified":"2006-07-24T16:52:40","modified_gmt":"2006-07-24T20:52:40","slug":"power-to-the-people-man","status":"publish","type":"post","link":"https:\/\/mathewingram.com\/work\/2006\/07\/24\/power-to-the-people-man\/","title":{"rendered":"Power to the people, man&#8230;"},"content":{"rendered":"<p>There&#8217;s a downside to having the centre of the technology world in a place like Silicon Valley, and that is the need for vast quantities of air-conditioning (not just for the computers, but for the people too). The culprit behind the latest MySpace-crippling <a href=\"http:\/\/news.com.com\/MySpace+feels+the+heat\/2100-1038_3-6097798.html\">power outage<\/a> in California isn&#8217;t clear yet, but power consumption of all kinds is an issue for the entire technology industry, and particularly for data-intensive companies such as Google, which is building giant <a href=\"http:\/\/www.mathewingram.com\/work\/2006\/06\/14\/google-plex-moves-toward-world-domination\/\">new server farms<\/a> on the shores of the Columbia River in Oregon to try and cope with the demands it faces.<\/p>\n<p>According to FON founder Martin Varsavsky, Google co-founder Larry Page <a href=\"http:\/\/english.martinvarsavsky.net\/general\/google-is-the-largest-consumer-of-electricity-in-the-world.html\">said that<\/a> one of the major hurdles the company faced in its future growth plans was the need for electricity. In a piece I wrote for the Globe and Mail after the Google server story came out, I noted that rising power demands are in many ways the <a href=\"http:\/\/www.theglobeandmail.com\/servlet\/story\/RTGAM.20060622.gtingram22\/BNStory\/Technology\/TechReviews\/\">Achilles heel of Web 2.0<\/a> &#8212; a point that has also made by many others, including Sun CEO and blogger Jonathan Schwartz, who wrote about the pressures that power requirements are placing <a href=\"http:\/\/blogs.sun.com\/roller\/page\/jonathan?entry=answer_to_the_roof_riddle\">on businesses<\/a>. <\/p>\n<p>It&#8217;s a problem that is likely to <a href=\"http:\/\/www.bloggersblog.com\/cgi-bin\/bloggersblog.pl?bblog=724062\">continue<\/a>, and one that is affecting other business centres <a href=\"http:\/\/blogs.telegraph.co.uk\/technology\/shanerichmond\/july06\/powerout.htm\">too<\/a>. My solution? Hook all those servers at Google up to stationary bikes at the Googleplex in Mountain View, and have programmers ride them while they&#8217;re working. Not only would it produce power, but it would help reduce the expanding waistlines caused by Google&#8217;s free-candy policy. For more thoughts, see <a href=\"http:\/\/www.robhyndman.com\/2006\/07\/24\/global-warming-and-myspace\/\">Rob Hyndman<\/a> and <a href=\"http:\/\/evans.blogware.com\/blog\/_archives\/2006\/7\/24\/2156070.html\">Mark Evans<\/a>.<\/p>\n<div class=\"syndication-links\"><\/div>","protected":false},"excerpt":{"rendered":"<p>There&#8217;s a downside to having the centre of the technology world in a place like Silicon Valley, and that is the need for vast quantities of air-conditioning (not just for the computers, but for the people too). The culprit behind the latest MySpace-crippling power outage in California isn&#8217;t clear yet, but power consumption of all &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/mathewingram.com\/work\/2006\/07\/24\/power-to-the-people-man\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Power to the people, man&#8230;&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crsspst_to_mathewingramblogwordpresscom":false,"mf2_syndication":[],"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1],"tags":[],"class_list":["post-428","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/posts\/428","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/comments?post=428"}],"version-history":[{"count":0,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/posts\/428\/revisions"}],"wp:attachment":[{"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/media?parent=428"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/categories?post=428"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/tags?post=428"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}