{"id":397,"date":"2006-06-29T18:07:49","date_gmt":"2006-06-29T22:07:49","guid":{"rendered":"http:\/\/www.mathewingram.com\/work\/2006\/06\/29\/is-photobucket-web-20\/"},"modified":"2006-06-29T18:07:49","modified_gmt":"2006-06-29T22:07:49","slug":"is-photobucket-web-20","status":"publish","type":"post","link":"https:\/\/mathewingram.com\/work\/2006\/06\/29\/is-photobucket-web-20\/","title":{"rendered":"Is Photobucket Web 2.0?"},"content":{"rendered":"<p>I&#8217;ve been meaning to blog about something for a few days now, but various events in my personal life (including a move to a new house and a sick family member) have kept me from doing so. The something I wanted to blog about was <a href=\"http:\/\/weblogs.hitwise.com\/leeann-prescott\/2006\/06\/photobucket_leads_photo_sharin.html\">a post by LeeAnn Prescott<\/a> of the Web-tracking firm Hitwise, which looked at the traffic stats for various photo sites, including Flickr and Shutterfly (which is controlled by former Netscape CEO Jim Clark and has <a href=\"http:\/\/news.com.com\/Shutterfly+IPO+plans+take+flight\/2100-1038_3-6089490.html\">filed to go public<\/a>).<\/p>\n<p>One of the interesting things about the numbers LeeAnn provided, which drew a lot of commentary on techmeme.com, was that Flickr &#8212; despite being by far the most widely talked about photo site, at least from a Web 2.0 perspective &#8212; came in fairly far down on the list of top 10 photo sites. Number one by a landslide was a site hardly anyone talks about: Photobucket, which (unless I&#8217;m mistaken) gets the vast majority of its traffic from MySpace and other social networking sites, by providing an easy photo hosting service for blogs.<\/p>\n<p>LeeAnn&#8217;s Hitwise item sparked a fairly extensive response from Flickr co-founder Stewart Butterfield, who tried to post a comment on TechCrunch but apparently had difficulty getting it past the spam filter. I wound up seeing his comment a day or two later <a href=\"http:\/\/paul.kedrosky.com\/archives\/2006\/06\/21\/shaking_out_pho.html#c46080\">on Paul Kedrosky&#8217;s blog<\/a>. Paul liked Stewart&#8217;s comment so much that he later <a href=\"http:\/\/paul.kedrosky.com\/archives\/2006\/06\/23\/flickr_founder.html\">elevated it<\/a> to post status.<\/p>\n<p>Stewart&#8217;s comment\/post is worth reading, if only to see the (in some cases) large discrepancies between Hitwise traffic numbers and those from Comscore Media Metrix and Nielsen\/NetRatings. But it also brings up the issue of whether Photobucket and Flickr really compete or not. One is a community &#8212; Web 2.0 if you will &#8212; and one is just a hosting service, which is more Web 1.0. And yet Photobucket is the plumbing behind a very Web 2.0 service such as MySpace, and it has 48 per cent market share and is still growing.<\/p>\n<div class=\"syndication-links\"><\/div>","protected":false},"excerpt":{"rendered":"<p>I&#8217;ve been meaning to blog about something for a few days now, but various events in my personal life (including a move to a new house and a sick family member) have kept me from doing so. The something I wanted to blog about was a post by LeeAnn Prescott of the Web-tracking firm Hitwise, &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/mathewingram.com\/work\/2006\/06\/29\/is-photobucket-web-20\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Is Photobucket Web 2.0?&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crsspst_to_mathewingramblogwordpresscom":false,"mf2_syndication":[],"jetpack_post_was_ever_published":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1],"tags":[],"class_list":["post-397","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/posts\/397","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/comments?post=397"}],"version-history":[{"count":0,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/posts\/397\/revisions"}],"wp:attachment":[{"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/media?parent=397"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/categories?post=397"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/tags?post=397"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}