{"id":3958,"date":"2009-01-05T23:24:57","date_gmt":"2009-01-06T03:24:57","guid":{"rendered":"http:\/\/www.mathewingram.com\/work\/?p=3958"},"modified":"2009-01-05T23:24:57","modified_gmt":"2009-01-06T03:24:57","slug":"apple-still-has-a-credibility-problem","status":"publish","type":"post","link":"https:\/\/mathewingram.com\/work\/2009\/01\/05\/apple-still-has-a-credibility-problem\/","title":{"rendered":"Apple still has a credibility problem"},"content":{"rendered":"<p>For some time now, there has been speculation that Steve Jobs was sicker than either he or Apple wanted to admit. At first, the company said that he simply had &#8220;a bug,&#8221; and then when the company announced that he would not be doing his usual keynote speech at Macworld &#8212; a speech so associated with him that it has come to be known as a &#8220;Stevenote&#8221; &#8212; the company denied it had anything to do with his health. Now, we know that this was untrue. Steve himself <a href=\"http:\/\/www.apple.com\/pr\/library\/2009\/01\/05sjletter.html\">has confirmed<\/a> that he is unwell as a result of a &#8220;hormone imbalance,&#8221; and that he is working on getting better (although as Wired notes, the letter is <a href=\"http:\/\/blog.wired.com\/wiredscience\/2009\/01\/stevejobshealth.html\">somewhat opaque<\/a> when it comes to the specifics of this problem).<\/p>\n<p><!--more--><\/p>\n<p>Before anyone flames me for not caring about the man or his family, or for prying into what should be personal affairs, or for being &#8220;ghoulish&#8221; &#8212; as someone accused me of being <a href=\"http:\/\/www.mathewingram.com\/work\/2008\/07\/26\/wrong-steves-health-is-my-business\/\">the last time<\/a> I wrote about the Apple founder&#8217;s health &#8212; let me just say that I have nothing but respect and admiration for Steve Jobs and what he has done for Apple, and I hope that he <a href=\"http:\/\/gigaom.com\/2009\/01\/05\/steve%E2%80%99s-dilemma-apple%E2%80%99s-quandary\/\">gets over<\/a> his recent health problems and lives a long and happy life. But that doesn&#8217;t mean his health, or lack thereof, isn&#8217;t of public interest.<\/p>\n<p>I&#8217;ve said this before, and I&#8217;ll say it again. Kara Swisher and others can argue that his health <a href=\"http:\/\/kara.allthingsd.com\/20081231\/memo-to-all-crepe-hangers-its-still-aint-nobodys-business-if-jobs-is-or-isn%E2%80%99t\/\">is no one&#8217;s business<\/a>, and that&#8217;s a very sweet sentiment, but it&#8217;s just plain wrong. As John Byrne of Business Week <a href=\"http:\/\/twitter.com\/JOHNABYRNE\/status\/1097185344\">noted<\/a> on Twitter today, there is a premium of anywhere from 15 to 25 per cent built into Apple&#8217;s share price because Steve Jobs is the CEO. If he were to disappear, it would remove billions of dollars in market value overnight. If that doesn&#8217;t qualify as <a href=\"http:\/\/www.businessweek.com\/technology\/content\/jan2009\/tc2009015_652614.htm\">a &#8220;material fact,&#8221;<\/a> then I don&#8217;t know what does.<\/p>\n<p>If it&#8217;s material, then Apple has to disclose it. And the statement from Jobs is effectively an admission of that. By extension, when the company said he wasn&#8217;t sick &#8212; and got CNBC to <a href=\"http:\/\/www.alleyinsider.com\/2009\/1\/not-for-nothing-gizmodos-sources-trump-cnbcs\">repeat this assertion<\/a> &#8212; it was putting itself at risk of breaching SEC disclosure rules. But now that Steve has come clean everything is settled, right? Hardly. If anything, Apple&#8217;s wishy-washy approach to this whole issue over the past few months raises <a href=\"http:\/\/news.cnet.com\/8301-10787_3-10131001-60.html\">more questions<\/a> about the company&#8217;s <a href=\"http:\/\/clusterstock.alleyinsider.com\/2009\/1\/so-apple-lied-about-steve-jobs-health--again\">credibility<\/a> than it answers.<\/p>\n<div class=\"syndication-links\"><\/div>","protected":false},"excerpt":{"rendered":"<p>For some time now, there has been speculation that Steve Jobs was sicker than either he or Apple wanted to admit. At first, the company said that he simply had &#8220;a bug,&#8221; and then when the company announced that he would not be doing his usual keynote speech at Macworld &#8212; a speech so associated &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/mathewingram.com\/work\/2009\/01\/05\/apple-still-has-a-credibility-problem\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Apple still has a credibility problem&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crsspst_to_mathewingramblogwordpresscom":false,"mf2_syndication":[],"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1],"tags":[],"class_list":["post-3958","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/posts\/3958","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/comments?post=3958"}],"version-history":[{"count":0,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/posts\/3958\/revisions"}],"wp:attachment":[{"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/media?parent=3958"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/categories?post=3958"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/tags?post=3958"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}