{"id":390,"date":"2006-06-21T23:39:40","date_gmt":"2006-06-22T03:39:40","guid":{"rendered":"http:\/\/www.mathewingram.com\/work\/2006\/06\/21\/send-your-avatar-to-a-conference\/"},"modified":"2006-06-21T23:39:40","modified_gmt":"2006-06-22T03:39:40","slug":"send-your-avatar-to-a-conference","status":"publish","type":"post","link":"https:\/\/mathewingram.com\/work\/2006\/06\/21\/send-your-avatar-to-a-conference\/","title":{"rendered":"Send your avatar to a conference"},"content":{"rendered":"<p>I was having dinner with my fellow <a href=\"http:\/\/www.meshconference.com\">mesh<\/a> organizers the other night, and I half-jokingly suggested that our next conference on Web 2.0 topics should be held in Second Life, the virtual world\/game that some are calling &#8220;the new golf.&#8221; There have been book signings (Cory Doctorow&#8217;s) and talk shows in the online world, and several companies have set up shop there &#8212; including the hip T-shirt maker <a href=\"http:\/\/www.secretlair.com\/index.php?\/clickableculture\/entry\/american_apparel_establishes_second_life_island\/\">American Apparel,<\/a> which is going to sell clothing to avatars for $1 each.<\/p>\n<p>That was a few days ago, and now I read on Steve Rubel&#8217;s blog that someone has <a href=\"http:\/\/www.micropersuasion.com\/2006\/06\/attend_a_market.html\">stolen my idea<\/a>. A virtual panel discussion on marketing to avatars <a href=\"http:\/\/secondlife.com\/events\/event.php?id=234437&amp;date=1151089200\">will be held<\/a> in Second Life with Paul Hemp, who wrote a recent piece in the Harvard Business Review all about&#8230; yes, <a href=\"http:\/\/www.hbsp.harvard.edu\/hbrsa\/en\/issue\/0606\/article\/R0606B.jhtml?type=F\">marketing to avatars.<\/a> Among the other panelists are Tony Walsh of <a href=\"http:\/\/www.secretlair.com\/index.php?\/clickableculture\/C90\/\">Clickable Culture<\/a>.<\/p>\n<p>This is a fascinating area, I think. I haven&#8217;t played around much with Second Life, but I&#8217;ve checked out There.com and done some looking around a few other virtual worlds such as Project Entropia, and the whole idea of marketing to avatars is an interesting one. And let&#8217;s face it &#8212; if companies such as Adidas don&#8217;t get in there and do their own marketing, they are likely to find someone else <a href=\"http:\/\/pop-pr.blogspot.com\/2006\/06\/trademark-issues-in-second-life.html\">doing it for them<\/a>.<\/p>\n<p><b>Update:<\/b><\/p>\n<p>The BBC has also hosted <a href=\"http:\/\/www.micropersuasion.com\/2006\/06\/bbc_radio_hosts.html\">a music festival<\/a> of sorts within Second Life, and there is more about that <a href=\"http:\/\/news.bbc.co.uk\/1\/hi\/technology\/5077054.stm\">here <\/a>&#8212; the network says it wants to do more similar events, including virtual band interviews, etc.<\/p>\n<div class=\"syndication-links\"><\/div>","protected":false},"excerpt":{"rendered":"<p>I was having dinner with my fellow mesh organizers the other night, and I half-jokingly suggested that our next conference on Web 2.0 topics should be held in Second Life, the virtual world\/game that some are calling &#8220;the new golf.&#8221; There have been book signings (Cory Doctorow&#8217;s) and talk shows in the online world, and &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/mathewingram.com\/work\/2006\/06\/21\/send-your-avatar-to-a-conference\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Send your avatar to a conference&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crsspst_to_mathewingramblogwordpresscom":false,"mf2_syndication":[],"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1],"tags":[],"class_list":["post-390","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/posts\/390","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/comments?post=390"}],"version-history":[{"count":0,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/posts\/390\/revisions"}],"wp:attachment":[{"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/media?parent=390"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/categories?post=390"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/tags?post=390"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}