{"id":3744,"date":"2008-12-07T14:17:28","date_gmt":"2008-12-07T18:17:28","guid":{"rendered":"http:\/\/www.mathewingram.com\/work\/?p=3744"},"modified":"2008-12-07T14:17:28","modified_gmt":"2008-12-07T18:17:28","slug":"the-impossibility-of-rational-debate","status":"publish","type":"post","link":"https:\/\/mathewingram.com\/work\/2008\/12\/07\/the-impossibility-of-rational-debate\/","title":{"rendered":"The impossibility of rational debate"},"content":{"rendered":"<p>I didn&#8217;t get a chance to write about this when it first hit my inbox, but I just can&#8217;t resist saying something about the ridiculous &#8220;study&#8221; that a consulting firm called <a href=\"http:\/\/precursorblog.com\">Precursor<\/a> did of the bandwidth that Google supposedly uses but doesn&#8217;t pay for. The headline on the email I got &#8212; which I assume was sent to tens of thousands of others as well &#8212; was sensational and gripping, in the same way that supermarket tabloid headlines are often sensational and gripping (&#8220;Elvis clone lands on the moon!&#8221;). The email trumpeted the fact that &#8220;Google uses 21 times the bandwidth that it pays for.&#8221; Bound to get a reaction, right? And it certainly did, with the scholarly-sounding Precursor study being cited holus-bolus by a number of <a href=\"http:\/\/blogs.zdnet.com\/gadgetreviews\/?p=596\">websites<\/a>.<\/p>\n<p><!--more--><\/p>\n<p>The fact is, however, that <a href=\"http:\/\/precursorblog.com\/content\/google-uses-21-times-more-bandwidth-it-pays-first-ever-research-study\">the study<\/a> has about as much basis in fact as the News of the World headline about Elvis&#8217;s clone landing on the moon. As far as I can tell, Precursor took some numbers about market share, extrapolated from that to produce a wildly-inflated bandwidth estimate, and then multiplied that figure by some imaginary number from telecom-lobbyist land to come up with its shocker of a headline, and a press release about how the company &#8220;used 16.5 per cent of all U.S. consumer Internet traffic in 2008&#8221; (it makes no sense to say that Google &#8220;used&#8221; traffic, of course, but that&#8217;s the level of argument we&#8217;re dealing with). Precursor said that Google only pays $355-million for bandwidth, or 0.8 per cent of the total amount Americans pay for Internet access, which is where the 21 comes from.<\/p>\n<p>There are so many errors of logic, fact and simple intelligence in the Precursor release that it boggles the mind. First of all, Google may account for a lot of Internet usage, and what the company pays for bandwidth may be a small fraction of what Americans pay for their flat-rate Internet accounts. So what? The two have very little to do with each other. Is Google supposed to pay more because I use Google image search a lot? As Tech Liberation Front <a href=\"http:\/\/techliberation.com\/2008\/12\/04\/google-bandwidth-study-proves-very-little\/\">points out<\/a>, the Internet is paid for by all participants &#8212; me with my Internet account, Google with its bandwidth connection, and so on. Asking Google to pay for what I do with my Web connection would be (as Cord Blomquist at TLF says) like asking Best Buy to pay for all the gas I use driving to buy products at its stores. It&#8217;s nonsensical.<\/p>\n<p>As Google pointed out in a response on its policy blog, most of the figures in the study make no sense, not to mention that &#8220;To say Google somehow &#8216;uses,&#8217; consumers&#8217; home broadband connections shows a fundamental misunderstanding of how the Internet actually works.&#8221; The company also notes that Precursor founder Scott Cleland is paid by the telecom and cable companies to lobby on their behalf against the concept of &#8220;net neutrality,&#8221; and Mike Masnick at Techdirt notes that the latest study isn&#8217;t the only example of Cleland&#8217;s <a href=\"http:\/\/techdirt.com\/articles\/20081204\/1453233022.shtml\">problems with math<\/a>. <\/p>\n<p>I think &#8212; as Julian Sanchez at Ars Technica <a href=\"http:\/\/arstechnica.com\/journals\/law.ars\/2008\/12\/04\/can-we-get-some-better-telecom-shills-please\">does<\/a> &#8212; that those industries should get another lobbyist, because Cleland&#8217;s study is about as persuasive as a briefing paper prepared by Big Bird and the Cookie Monster.<\/p>\n<div class=\"syndication-links\"><\/div>","protected":false},"excerpt":{"rendered":"<p>I didn&#8217;t get a chance to write about this when it first hit my inbox, but I just can&#8217;t resist saying something about the ridiculous &#8220;study&#8221; that a consulting firm called Precursor did of the bandwidth that Google supposedly uses but doesn&#8217;t pay for. The headline on the email I got &#8212; which I assume &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/mathewingram.com\/work\/2008\/12\/07\/the-impossibility-of-rational-debate\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;The impossibility of rational debate&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crsspst_to_mathewingramblogwordpresscom":false,"mf2_syndication":[],"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1],"tags":[],"class_list":["post-3744","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/posts\/3744","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/comments?post=3744"}],"version-history":[{"count":0,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/posts\/3744\/revisions"}],"wp:attachment":[{"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/media?parent=3744"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/categories?post=3744"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/tags?post=3744"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}