{"id":362,"date":"2006-05-31T18:12:25","date_gmt":"2006-05-31T22:12:25","guid":{"rendered":"http:\/\/www.mathewingram.com\/work\/2006\/05\/31\/use-your-voip-to-call-a-lawyer\/"},"modified":"2006-05-31T18:12:25","modified_gmt":"2006-05-31T22:12:25","slug":"use-your-voip-to-call-a-lawyer","status":"publish","type":"post","link":"https:\/\/mathewingram.com\/work\/2006\/05\/31\/use-your-voip-to-call-a-lawyer\/","title":{"rendered":"Use your VOIP to call a lawyer"},"content":{"rendered":"<p>As more than one person has already pointed out, the much-anticipated &#8212; and much delayed, and <a href=\"http:\/\/www.mathewingram.com\/work\/2006\/05\/24\/use-voip-to-call-your-broker-and-sell\/\">much criticized<\/a> &#8212; Vonage IPO just keeps setting new records for how screwed up a public share offering can get. In what no doubt seemed like a Web 2.0-type gesture for a tech issue, the company offered its customers stock as part of the IPO, and that has turned into a gigantic boomerang that just clocked Vonage in the back of the skull. Since the stock tanked after it started trading, many of those eager investors are now saying <a href=\"http:\/\/www.nytimes.com\/2006\/05\/31\/technology\/31vonage.html?_r=1&amp;oref=slogin\">they won&#8217;t pay<\/a>.<\/p>\n<p>Even if my friend Paul Kedrosky is right (which he often is) and the investors who grabbed those shares <a href=\"http:\/\/feeds.feedburner.com\/InfectiousGreed?m=2846\">should have known<\/a> what they were getting into &#8212; since skeptics on the Vonage IPO weren&#8217;t exactly difficult to find &#8212; the company is still caught between a rock and a hard place, or maybe two rocks and a hard place. It has now said it will reimburse the brokerage firms for any stock that disgruntled Vonage customers (see the Vonage forum <a href=\"http:\/\/www.vonage-forum.com\/forum15.html\">here<\/a>) don&#8217;t pay for, but all that&#8217;s going to do is piss off the ones who actually paid money for a stock that was tanking.<\/p>\n<p>So then you have a company that is already losing money at a prodigious rate of speed &#8212; losing more last year than it made in revenue, which is no mean feat &#8212; spending more money to <a href=\"http:\/\/www.washingtonpost.com\/wp-dyn\/content\/article\/2006\/05\/30\/AR2006053001287.html\">soothe the egos<\/a> of the customers it convinced to buy shares. The only other option is to sue those customers, and what kind of marketing would that be? It&#8217;s a lose-lose-lose proposition, a rare money-losing hat-trick in hockey terms. It&#8217;s no wonder that <a href=\"http:\/\/gigaom.com\/2006\/05\/31\/vonage-ipo-and-very-angry-customers\/\">Om thinks<\/a> it&#8217;s a shoe-in for Business 2.0&#8217;s 101 dumbest things list. Mike Urlocker, a former tech analyst, has a nice take <a href=\"http:\/\/ondisruption.typepad.com\/my_weblog\/2006\/05\/vonage_ipo_all_.html\">here<\/a>.<\/p>\n<p><b>Update:<\/b><\/p>\n<p>Vonage <a href=\"http:\/\/money.cnn.com\/2006\/06\/01\/technology\/vonage.reut\/\">now says<\/a> that it will pursue legal action against those who don&#8217;t pay for their stock, but as I pointed out above, that is just one of the three losing options available to the company (the third being to do nothing).<\/p>\n<div class=\"syndication-links\"><\/div>","protected":false},"excerpt":{"rendered":"<p>As more than one person has already pointed out, the much-anticipated &#8212; and much delayed, and much criticized &#8212; Vonage IPO just keeps setting new records for how screwed up a public share offering can get. In what no doubt seemed like a Web 2.0-type gesture for a tech issue, the company offered its customers &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/mathewingram.com\/work\/2006\/05\/31\/use-your-voip-to-call-a-lawyer\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Use your VOIP to call a lawyer&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crsspst_to_mathewingramblogwordpresscom":false,"mf2_syndication":[],"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1],"tags":[],"class_list":["post-362","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/posts\/362","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/comments?post=362"}],"version-history":[{"count":0,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/posts\/362\/revisions"}],"wp:attachment":[{"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/media?parent=362"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/categories?post=362"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/tags?post=362"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}