{"id":356,"date":"2006-05-27T12:17:06","date_gmt":"2006-05-27T16:17:06","guid":{"rendered":"http:\/\/www.mathewingram.com\/work\/2006\/05\/27\/the-oreilly-web-20-debacle-continues\/"},"modified":"2006-05-27T12:17:06","modified_gmt":"2006-05-27T16:17:06","slug":"the-oreilly-web-20-debacle-continues","status":"publish","type":"post","link":"https:\/\/mathewingram.com\/work\/2006\/05\/27\/the-oreilly-web-20-debacle-continues\/","title":{"rendered":"The O&#8217;Reilly Web 2.0 debacle continues"},"content":{"rendered":"<p>As my fellow conference organizer (and yes, it was a Web 2.0 conference) Rob Hyndman notes in <a href=\"http:\/\/www.robhyndman.com\/2006\/05\/27\/web-20-tm-20\/\">his latest post<\/a>, we&#8217;ve had a bit of a debate going among the <a href=\"http:\/\/www.meshconference.com\">mesh<\/a> gang about the whole O&#8217;Reilly trademark thing &#8212; and not just because we have kind of an interest in whether conferences can use the term. From a philosophical point of view, Stuart <a href=\"http:\/\/stuart.blogware.com\/blog\/_archives\/2006\/5\/27\/1988423.html\">believes <\/a> that O&#8217;Reilly should be able to trademark the term, since they were the ones to popularize it and build a conference business around it. As he put it, why should they not be allowed to somehow protect the value that they created?<\/p>\n<p>My point is not just that it&#8217;s stretching things to say they &#8220;created&#8221; value in any meaningful sense by using the term Web 2.0 &#8212; although, as a commenter on the O&#8217;Reilly Radar blog notes, the term was used in a widely-publicized sense <a href=\"http:\/\/www.allbusiness.com\/periodicals\/article\/383501-1.html\">as early as 1999<\/a> &#8212; but more that I don&#8217;t see the point in trying to &#8220;protect&#8221; it, or how that benefits O&#8217;Reilly&#8217;s business. If anything, in fact, trying to protect that value by sending cease-and-desist letters to a non-profit group in Ireland has damaged O&#8217;Reilly&#8217;s brand, in the sense that it has got people re-thinking their commitment to the company. That just doesn&#8217;t seem very smart in a whole bunch of ways.<\/p>\n<p>Now people are even starting to mutter about how there has been little or no response from the &#8220;FOO&#8221; camp, or friends of O&#8217;Reilly &#8212; and what response there has been, including <a href=\"http:\/\/www.boingboing.net\/2006\/05\/26\/can_anyone_own_web_2.html\">the recent post<\/a> from Cory &#8220;freedom fighter&#8221; Doctorow at BoingBoing, seems particularly mealy-mouthed and disingenuous at best. In the end, however, I think Cory seems to be making the same point I am trying to (although he dances around it), which is that it&#8217;s better for O&#8217;Reilly to be known as the pre-eminent Web 2.0 conference holder than it is to be known as the lawyer-mongering owner of that trademark. Way better, in fact.<\/p>\n<p>Are people going to stop going to O&#8217;Reilly&#8217;s Web 2.0 conferences just because some non-profit group in Ireland uses the term? Hardly. But there might be people out there reconsidering their attendance as a result of all this ham-handed trademark bullshit. That&#8217;s the real issue for O&#8217;Reilly, it seems to me. Chris Messina was right in what he said in a comment on one of my previous posts: O&#8217;Reilly should make Web 2.0 a &#8220;<a href=\"http:\/\/factoryjoe.com\/blog\/2006\/01\/14\/the-case-for-community-marks\/\">community mark&#8221;<\/a> &#8212; a Creative Commons-style public trademark &#8212; and put all this to rest.<\/p>\n<div class=\"syndication-links\"><\/div>","protected":false},"excerpt":{"rendered":"<p>As my fellow conference organizer (and yes, it was a Web 2.0 conference) Rob Hyndman notes in his latest post, we&#8217;ve had a bit of a debate going among the mesh gang about the whole O&#8217;Reilly trademark thing &#8212; and not just because we have kind of an interest in whether conferences can use the &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/mathewingram.com\/work\/2006\/05\/27\/the-oreilly-web-20-debacle-continues\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;The O&#8217;Reilly Web 2.0 debacle continues&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crsspst_to_mathewingramblogwordpresscom":false,"mf2_syndication":[],"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1],"tags":[],"class_list":["post-356","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/posts\/356","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/comments?post=356"}],"version-history":[{"count":0,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/posts\/356\/revisions"}],"wp:attachment":[{"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/media?parent=356"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/categories?post=356"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/tags?post=356"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}